Barkley Adds Good to SXSW 2017: #RIPInfluencers
Influencer Marketing quickly became the buzzword of the year, appearing in headline after headline. It has popped up across social media platforms and blogs alike, and posts tagged with #spon or #ad have hit their peak. As with most trends, marketers tend to ruin things, and this is no exception. It didn’t take long before high-profile bloggers and Instagrammers were accepting payments to promote products and services- regardless of the authenticity of the brand-inspired relationship. You can easily find fans calling out their favorite influencer for just this. Many brands don’t seem to mind this controversy, but I think it’s time for Influencer Marketing 2.0.