Anatomy of a Bad Post

Posted by Ami Iannone on May 20, 2016 2:30:00 PM

Scott Disick shows us what bad influencer marketing looks like

Sometimes we dissect post for our clients to help them better understand why a piece of content was meaningful for their brand and why it may have garnered a good response from followers. Today, we’re going to show you the anatomy of a terrible post.  You may have read this morning about the Instagram blunder committed by Scott Disick (of Kardashian proximity fame.) We’re seizing this opportunity to show you exactly what it looks like when influencer marketing is done poorly and for the wrong reasons.

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Topics: Influencer Marketing

Brand Partnerships Through the Influencer Lens

Posted by Alex Ditty on May 17, 2016 2:30:00 PM

Influencers Talk About the View #FromWhereIStand

We’ve written lots of material guiding marketers to find the ideal content creators-- like our post about what to look for in your dream influencer. But what about the content creators? How do they evaluate the brand opportunities that come their way? The best creators are inundated by brand pitches daily—sometimes as many as 40 pitches per day-- and we got curious about how they sort through the spam and decide which partnerships are worthwhile. So we asked them.

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Topics: Influencer Marketing, Planning Campaigns, Moment Marketing, Snapfluence

How to be Content with your Influencers' Content

Posted by Alex Ditty on May 12, 2016 5:30:00 PM

To achieve your dream content, do your homework.

Influencer marketing is an extremely popular marketing tactic and for good reason. Many brands are seeing success connecting with their audience by leveraging content creators on social platforms like Instagram, Snapchat and Twitter. The programs that are getting the most headlines are the ones involving “superstar” influencers with a large following who are working with big brands. These programs are a good indicator of some of the success that can be found with influencer marketing but they overlook a much more important component of influencer marketing. The content. Whether you’re asking influencers to share posts on their channels or just asking them to create content for your channels, this content is extremely valuable for your Instagram marketing efforts. Influencer produced content gives you a unique opportunity to connect with your audience through authentic visual imagery. To do this right, you need to put in the pre-planning work and guide the content creation so it matches both your feed and theirs. When this work is done, you can trust that the images will resonate with your targeted audience.

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Topics: Influencer Marketing, Snapfluence

Craft Beer & Influencer Marketing: Surprisingly Similar

Posted by Taylor Weese on Apr 27, 2016 5:00:00 PM

What do craft beer and influencer marketing have in common?

A whole lot, if you look closely.

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Topics: Influencer Marketing, Moment Marketing

Why Does Every Brand Want to Be (Part of) Coachella?

Posted by Ami Iannone on Apr 25, 2016 8:00:00 PM

A lesson on relevance from the most popular festival

To be fair, there’s not much of 1999 culture that we talk about anymore: Lou Bega, Who Wants To Be A Millionaire, capri pants, Y2K… all easy to categorize as no longer relevant. But Coachella -- the biggest summer millennial hot zone for brands which wrapped up yesterday-- started all the way back in 1999 and has gained in popularity year over year. Brands were falling over themselves to hitch their reputation to this oasis festival in the California desert. But what has made Coachella a success story instead of falling off the face of the earth like Lilith Fair? Here are 4 things your brand can learn from Coachella.

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Topics: Influencer Marketing, Planning Campaigns, Moment Marketing, Snapfluence Community, Snapfluence

Maybe You're Not Ready for Influencer Marketing

Posted by Ami Iannone on Apr 19, 2016 5:30:00 PM

Questions that tell us you're not ready for an influencer marketing campaign

It is never easy to turn business away. But a smart company knows when a client is a good fit-- when you are speaking the same language, measuring the same metrics, and striving for common goals-- and when they’re not. Sometimes we have to have a heart-to-heart with brands who are getting into the influencer marketing game for all the wrong reasons. Tough conversations are necessary to reset a client’s expectations and make sure that everyone has realistic objectives. Here are some common questions that tell us you’re probably not ready for influencer marketing.

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Topics: Campaign Best Practices, Moment Marketing

Campaign Snapshot: AT&T

Posted by Alex Ditty on Apr 8, 2016 5:00:00 PM

How Instagram Influencers Helped Visualize AT&T’s Expansive Network

In the Summer of 2015, AT&T set out to promote the connectivity of their expansive network to millennial consumers. To do this, they launched the #RoadTripATT campaign which brought the mobile carrier front and center into the travels of their target consumers. The road trip provided an opportunity to help customers visualize the expansiveness of AT&T’s coverage map. AT&T partnered with SEEN to discover and activate Influencers who could create content from all around the US, showing off the far reaches of AT&T’s service network and associating the brand with meaningful and memorable adventures.

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Topics: Planning Campaigns, Moment Marketing, Case Studies

Smart Marketers Will Benefit from the Instagram Update

Posted by Alex Ditty on Mar 30, 2016 9:00:00 PM

Here’s why the algorithm update will be beneficial for brands.

There has been lots of buzz around Instagram’s big announcement earlier this month. The social platform plans to change the organization of user’s feeds to prioritize content they think you’ll like most, instead of serving content in chronological order. Instagram says the update is necessary because “people miss on average 70% of the content in their feed”. The order you see posts will now be “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post”. Some people expected this change, as it falls in line with similar updates done by Facebook and Twitter. And just as the changes on those channels were met with fear, Instagram has been fielding public backlash and even an online petition to stop the change.

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Topics: Influencer Marketing, Snapfluence

Answering your Boss on Influencer Marketing

Posted by Ami Iannone on Mar 24, 2016 7:30:00 PM

Justifying the influencer marketing spend

You’ve heard the hype, how brands like ZTE, Netflix and DICK’S Sporting Goods are using influencer marketing for brand awareness, social growth, street cred, and content generation. And now you want to know how you can make it work for your brand. But launching new marketing tactics requires the approval of many stakeholders. Whether it’s convincing your client, your marketing director or even selling the concept to your team, there will be tough questions that deserve smart answers. Here are a few:

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Topics: Influencer Marketing, Planning Campaigns, Snapfluence

Making Marketing Great Again

Posted by Brian Zuercher on Mar 8, 2016 6:00:00 PM

Just kidding, but that saying is going to be abused in every way possible.

Recently, I was listening in on a call between our SEEN team members and a client when I had a moment of clarity.

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Topics: Influencer Marketing, Moment Marketing, Snapfluence

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