SEEN This Week | July 22, 2016

Posted by Alex Ditty on Jul 22, 2016 7:00:00 PM

Featured Tweets, Millennials Looking for Value + Is the Most-Liked Instagram Illegal?

Instagram has identified their most-liked image of all time, shared by Selena Gomez… which may be illegal. Research shows that millennials might not hate advertising and the ever changing world of social media brought even more platform updates this week. Subscribe to the SEEN blog to stay up-to-date on all social media marketing news!

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We Got it Wrong

Posted by Brian Zuercher on Jul 21, 2016 7:00:00 PM

SEEN's renewed purpose

Do you ever look around and wonder how you got here?

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Topics: Influencer Marketing, Moment Marketing

Influencers Can Breathe New Life Into Legacy Brands

Posted by Ami Iannone on Jul 19, 2016 2:30:00 PM

Running influencer campaigns to modernize the perception of your brand.

While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in the ever-changing world of social media, online shopping and the tides of changing taste. Some brands have found that influencer marketing can be an effective strategy to help change millennial perception of their products and inspire new consumption. Here are some ways that The Campbell’s Soup Company brands have used influencers to breathe new life into legacy brands through social media.
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Topics: Influencer Marketing, Snapfluence

SEEN This Week | July 15, 2016

Posted by Alex Ditty on Jul 15, 2016 3:30:00 PM

Snapchat Memories + FTC Cracking Down + The Differences Between Instagram & Facebook Users

This week sounds like same old same old: social network updates, FTC crackdowns, and influencer marketing skepticism continues. Snapchat is updating the user experience-- and their whole value proposition in a sense-- while Facebook is helping marketers understand how users interact with their platforms Facebook and Instagram. People are debating whether or not influencer marketing is legit and the FTC is just trying to make sure people do it according to the law. Read these stories and subscribe to the SEEN blog to learn more about visual influencer marketing.

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The Influencer Compensation Equation

Posted by Ami Iannone on Jul 12, 2016 2:30:00 PM

Navigating the Tricky World of Influencer Compensation

Influencer compensation and how it is determined has been a hot-button issue lately. If you’re new to the industry, the different compensation rates can seem random. You’ll find very little consistency across follower ranges or content verticals. Each influencer wants a different rate. This can be overwhelming for brands trying to initiate and manage influencer campaigns. First things first, influencer marketing is not a media buy. If you’re trying to justify influencer marketing spend the same way you measure TV, radio or billboard buys, you’re going to come up short handed. Make sure that you’re ready for influencer marketing.

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Topics: Influencer Marketing, Planning Campaigns, Snapfluence

SEEN This Week | July 8, 2016

Posted by Alex Ditty on Jul 8, 2016 2:30:00 PM

SEEN This Week: Instagram & Snapchat’s growth + How brands are using influencers

The social media marketing landscape is ever evolving. Platforms are rolling out new updates and more research is constantly being published, both of which impact your audience development strategies. To keep you informed on these updates and findings, we’re publishing a regular roundup of relevant industry news just for you!

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Topics: Influencer Marketing

Influencer Marketing Has Been Here All Along

Posted by Ami Iannone on Jun 22, 2016 6:30:00 PM

And it's here to stay

Whether you swear by it or think it is just a passing fad, you’ve definitely heard of influencer marketing. And no doubt you’ve been exposed to it multiple times per day-- either professionally or just scrolling through your Instagram feed. While the social media incarnation may be vogue, visual influencer marketing is nothing new. These marketing tactics have been with us since the beginning of the industry, marketers are just learning to execute these programs on the channels where audiences live. First, it was radio, newspaper and magazine print, and then the long standing reign of the TV ad, now we’re dealing with a digital and user-generated social world. Thus the rise of the social media influencer:  the newest archetype of the visual marketing paradigm.

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Topics: Influencer Marketing, Snapfluence

Mythbusting Influencer Marketing

Posted by Taylor Weese on Jun 14, 2016 6:30:00 PM

What you should really know about influencer marketing

Influencer marketing has been steadily growing in popularity as more and more brands realize the potential of using their true fans to spread their brand message. However, like any new topic, there is a surge of misinformation that surrounds influencer marketing and may be off-putting for marketers thinking about trying this approach. Fortunately, we’re here to put some of these myths to rest. With a firm understanding of what will work for your brand, you can effectively leverage influencers for your next campaign.

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Topics: Influencer Marketing, Snapfluence

Brands Who Are Doing Influencer Marketing Right

Posted by Ami Iannone on Jun 10, 2016 4:30:00 PM

Learn from the best.

We always talk about the right and wrong ways to do influencer marketing. We’ve outlined the steps to take, the things that can go wrong, the best practices for getting excellent content from your participants. But we thought, wouldn’t it be helpful to show examples of brands who are doing a great job?

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Topics: Influencer Marketing, Planning Campaigns, Snapfluence

How Influencer Marketing Helps Build Trust for Your Brand

Posted by Ami Iannone on Jun 8, 2016 8:00:00 PM

On the Winding Road to Purchase, Influencer Marketing Helps Build Trust

Sometimes we get questions from people who don’t understand the value of influencer marketing or are having trouble quantifying that value to their bosses. They want to know: How does this work? Why is this any different than the other ads I buy? Sometimes influencer project money comes straight from a media buying budget. We get it. You need to quantify these programs and explain to your stakeholders why they are worth your time and most importantly why they are worth your money.

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Topics: Influencer Marketing, Snapfluence

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