Influencer Marketing Has Been Here All Along

Posted by Ami Iannone on Jun 22, 2016 6:30:00 PM

And it's here to stay

Whether you swear by it or think it is just a passing fad, you’ve definitely heard of influencer marketing. And no doubt you’ve been exposed to it multiple times per day-- either professionally or just scrolling through your Instagram feed. While the social media incarnation may be vogue, visual influencer marketing is nothing new. These marketing tactics have been with us since the beginning of the industry, marketers are just learning to execute these programs on the channels where audiences live. First, it was radio, newspaper and magazine print, and then the long standing reign of the TV ad, now we’re dealing with a digital and user-generated social world. Thus the rise of the social media influencer:  the newest archetype of the visual marketing paradigm.

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Topics: Influencer Marketing, Snapfluence

Mythbusting Influencer Marketing

Posted by Taylor Weese on Jun 14, 2016 6:30:00 PM

What you should really know about influencer marketing

Influencer marketing has been steadily growing in popularity as more and more brands realize the potential of using their true fans to spread their brand message. However, like any new topic, there is a surge of misinformation that surrounds influencer marketing and may be off-putting for marketers thinking about trying this approach. Fortunately, we’re here to put some of these myths to rest. With a firm understanding of what will work for your brand, you can effectively leverage influencers for your next campaign.

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Topics: Influencer Marketing, Snapfluence

Brands Who Are Doing Influencer Marketing Right

Posted by Ami Iannone on Jun 10, 2016 4:30:00 PM

Learn from the best.

We always talk about the right and wrong ways to do influencer marketing. We’ve outlined the steps to take, the things that can go wrong, the best practices for getting excellent content from your participants. But we thought, wouldn’t it be helpful to show examples of brands who are doing a great job?

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Topics: Influencer Marketing, Planning Campaigns, Snapfluence

How Influencer Marketing Helps Build Trust for Your Brand

Posted by Ami Iannone on Jun 8, 2016 8:00:00 PM

On the Winding Road to Purchase, Influencer Marketing Helps Build Trust

Sometimes we get questions from people who don’t understand the value of influencer marketing or are having trouble quantifying that value to their bosses. They want to know: How does this work? Why is this any different than the other ads I buy? Sometimes influencer project money comes straight from a media buying budget. We get it. You need to quantify these programs and explain to your stakeholders why they are worth your time and most importantly why they are worth your money.

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Topics: Influencer Marketing, Snapfluence

Take a Vacation from Worrying About Influencer Marketing

Posted by Ami Iannone on Jun 2, 2016 5:00:00 PM

Use This Travel Analogy to Get Your Influencer Marketing Campaign Off the Ground.

We know influencer marketing can be overwhelming. We’ve written about some of the common concerns that plague marketers when they consider this tactic. Running an influencer campaign can seem daunting if you’ve never done it before, there are so many components to make a successful campaign. It’s helpful to think about it in terms of planning a vacation- your first trip is intimidating but after you get through the lines and listen to the flight attendant’s safety info once or twice, you’re an old pro. Here’s a little analogy to explain the steps of an influencer marketing campaign.

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Topics: Influencer Marketing, Planning Campaigns, Snapfluence

A Response to Influencer Marketing Criticisms

Posted by Alex Ditty on May 31, 2016 3:30:00 PM

What the Influencer Marketing “Whistleblowers” Got Right (Sort Of)

You’ve probably come across a few articles lately about an anonymous marketing exec who claims to blow the lid off the influencer marketing world (specifically this one). This has ignited a big conversation that calls the merits of influencer marketing into question.

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Topics: Influencer Marketing, Snapfluence

Anatomy of a Bad Post

Posted by Ami Iannone on May 20, 2016 2:30:00 PM

Scott Disick shows us what bad influencer marketing looks like

Sometimes we dissect post for our clients to help them better understand why a piece of content was meaningful for their brand and why it may have garnered a good response from followers. Today, we’re going to show you the anatomy of a terrible post.  You may have read this morning about the Instagram blunder committed by Scott Disick (of Kardashian proximity fame.) We’re seizing this opportunity to show you exactly what it looks like when influencer marketing is done poorly and for the wrong reasons.

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Topics: Influencer Marketing

Brand Partnerships Through the Influencer Lens

Posted by Alex Ditty on May 17, 2016 2:30:00 PM

Influencers Talk About the View #FromWhereIStand

We’ve written lots of material guiding marketers to find the ideal content creators-- like our post about what to look for in your dream influencer. But what about the content creators? How do they evaluate the brand opportunities that come their way? The best creators are inundated by brand pitches daily—sometimes as many as 40 pitches per day-- and we got curious about how they sort through the spam and decide which partnerships are worthwhile. So we asked them.

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Topics: Influencer Marketing, Planning Campaigns, Moment Marketing, Snapfluence

How to be Content with your Influencers' Content

Posted by Alex Ditty on May 12, 2016 5:30:00 PM

To achieve your dream content, do your homework.

Influencer marketing is an extremely popular marketing tactic and for good reason. Many brands are seeing success connecting with their audience by leveraging content creators on social platforms like Instagram, Snapchat and Twitter. The programs that are getting the most headlines are the ones involving “superstar” influencers with a large following who are working with big brands. These programs are a good indicator of some of the success that can be found with influencer marketing but they overlook a much more important component of influencer marketing. The content. Whether you’re asking influencers to share posts on their channels or just asking them to create content for your channels, this content is extremely valuable for your Instagram marketing efforts. Influencer produced content gives you a unique opportunity to connect with your audience through authentic visual imagery. To do this right, you need to put in the pre-planning work and guide the content creation so it matches both your feed and theirs. When this work is done, you can trust that the images will resonate with your targeted audience.

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Topics: Influencer Marketing, Snapfluence

Craft Beer & Influencer Marketing: Surprisingly Similar

Posted by Taylor Weese on Apr 27, 2016 5:00:00 PM

What do craft beer and influencer marketing have in common?

A whole lot, if you look closely.

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Topics: Influencer Marketing, Moment Marketing

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