RIP Influencer Marketing: How to Revive It

Posted by Alex Ditty on Aug 23, 2016 11:30:00 AM

Barkley Adds Good to SXSW 2017: #RIPInfluencers

This is a guest post from Carolyn Cohen, Associate Content Director at Barkley. You can read more from the Barkley team on their blog

Influencer Marketing quickly became the buzzword of the year, appearing in headline after headline. It has popped up across social media platforms and blogs alike, and posts tagged with #spon or #ad have hit their peak. As with most trends, marketers tend to ruin things, and this is no exception. It didn’t take long before high-profile bloggers and Instagrammers were accepting payments to promote products and services- regardless of the authenticity of the brand-inspired relationship. You can easily find fans calling out their favorite influencer for just this. Many brands don’t seem to mind this controversy, but I think it’s time for Influencer Marketing 2.0.

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Topics: Influencer Marketing

SEEN This Week: Instagram is a Marketing Machine + Snapchat Customer Service

Posted by Alex Ditty on Aug 19, 2016 5:00:00 PM

Instagram is making more updates to become a marketing machine & Snapchat is getting used for customer service

 

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10 American Olympians to Follow

Posted by Alex Ditty on Aug 17, 2016 1:00:00 PM

These micro-influencers are giving an insiders view to Rio 2016

With the Rio Olympics underway, there are a lot of big names such as Michael Phelps, Kevin Durant and Gabby Douglas taking center stage. These are the marquee names that grab all of the attention from media and sponsors, but they aren't the only ones capturing storylines from the audience. There are dozens of other athletes and fans that are sharing amazing content from Rio on their social channels. We've taken a closer look at the impact that these Olympics micro-influencers are having on the games and the unique voices that they're lending to the Olympics conversation this year.

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Topics: Influencer Marketing, Moment Marketing

SEEN This Week: FTC Enforcement, Social Network Updates & Snapchat Strategies

Posted by Alex Ditty on Aug 12, 2016 5:00:00 PM

The FTC is taking bigger steps with their enforcement & Toyota is getting innovative with Snapchat

In the newest installment of what’s become (and will remain) an ongoing story, the FTC is further increasing its enforcement measures on sponsored influencer posts. In other advertising news, Twitter has created a new ad unit, Instagram is supporting their display of Stories with Facebook data and Toyota is leveraging Snapchat in creative ways.

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Fix These Common Influencer Marketing Mistakes

Posted by Alex Ditty on Aug 11, 2016 5:30:00 PM

Don't make influencer marketing harder than it needs to be.

It seems like every brand is jumping on the influencer marketing bandwagon to take advantage of this new opportunity to connect with their fans. Of course, we're thrilled about this adoption, but we have noticed some unfortunate trends emerging from marketers who aren’t doing it quite right. We’re here to help. Read through these common influencer marketing mistakes and learn how to avoid them. Because, when it’s executed correctly, influencer marketing can be a great way to connect with your audience on a deeper level.

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Topics: Influencer Marketing, Snapfluence

SEEN This Week: Instagram Makes Major Updates

Posted by Alex Ditty on Aug 5, 2016 5:30:00 PM

Instagram updates & how brands are taking advantage of them

This was a big week for Instagram. A couple new platform updates and another to be announced. This week, we’re recapping these stories for you and highlighting how big brands like General Electric are taking advantage of the updates.

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What’s the story with Instagram Stories?

Posted by Taylor Weese on Aug 3, 2016 1:00:00 PM

If your first thought is “Isn’t this exactly like Snapchat’s story?” Well, then you’re right.  It is.

Instagram has made no effort to hide the copycat factor as they rolled out their stories function yesterday evening. They’re promoting the new feature with a sleek and vibrant 60 second, high-energy video.  Instagram’s CEO Kevin Systrom was quoted as saying “They (Snapchat) deserve all the credit…This is about a format, and how you take it to a network and put your own spin on it.”  Even if you don’t love Instagram’s copying, you certainly have to respect the honesty.

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Topics: Moment Marketing

SEEN This Week: Innovative Ads & Marketing the Olympics

Posted by Alex Ditty on Jul 29, 2016 8:30:00 PM

Innovative Advertising from brands and social networks + how brands are marketing the Rio Olympics

This week we’re seeing innovative advertising techniques from brands like Everlane and social networks like Reddit. With the Olympics around the corner, we’re also getting updates on how brands will be approaching the games in Rio as an opportunity to engage their consumers.

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Treating Influencers as Partners Brings Value to Your Brand

Posted by Alex Ditty on Jul 28, 2016 5:30:00 PM

Build Relationships With Influencers To Build Trust With Audiences

When brands and agencies plan influencer marketing programs, their first thought is often “how can we get users with tons of followers to share about our products?” Unfortunately, approaching influencer marketing from this perspective-- with a media-buying mindset--  is what leads to the spammy posts that you’ve seen skewered lately. The reach is everything mindset is similar to buying followers. It doesn’t lead to authentic engagement nor organic audience growth. Successful influencer marketing comes from approaching creators as partners and working to build meaningful relationships with them. When properly fostered, a creator-brand relationship can help audiences form an emotional bond with your brand, which is a step beyond awareness and a step towards trust. But respect for and trust in your brand can only happen when you give due respect to content creators. The magic happens when you approach them with enthusiasm and enable them to tell your brand story from their perspective.  

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Topics: Influencer Marketing, Snapfluence

SEEN This Week | July 22, 2016

Posted by Alex Ditty on Jul 22, 2016 7:00:00 PM

Featured Tweets, Millennials Looking for Value + Is the Most-Liked Instagram Illegal?

Instagram has identified their most-liked image of all time, shared by Selena Gomez… which may be illegal. Research shows that millennials might not hate advertising and the ever changing world of social media brought even more platform updates this week. Subscribe to the SEEN blog to stay up-to-date on all social media marketing news!

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