These micro-influencers are giving an insiders view to Rio 2016
With the Rio Olympics underway, there are a lot of big names such as Michael Phelps, Kevin Durant and Gabby Douglas taking center stage. These are the marquee names that grab all of the attention from media and sponsors, but they aren't the only ones capturing storylines from the audience. There are dozens of other athletes and fans that are sharing amazing content from Rio on their social channels. We've taken a closer look at the impact that these Olympics micro-influencers are having on the games and the unique voices that they're lending to the Olympics conversation this year.
Just like these under-the-radar Olympians, there are content creators who are driving more engagement and are capturing the attention of their avid audience in every sector. You should tune in to the micro-influencers talking about your brand!