Instagram marketing strategies that will increase your ROI
Instagram can be a valuable asset for your social media marketing. But if you’re not initially seeing success with the visual network, you don’t need to give up hope. There are some tactics that you can take to increase your Instagram marketing ROI. We outline some smart strategies you can take and you can subscribe to our blog to continue to learn more about effective ways to connect with your audience on Instagram.
Increase your audience size
The first focus for improving your Instagram marketing efforts should be working to build your audience. This is a process that will take time and commitment to realize positive results, but by following the right steps you can gain a significant following. Growing your Instagram followers begins with posting quality content. You need to create captivating visual content for your community to interact with. This can be done by joining their conversations and promoting that content with smart hashtags.
Make your content discoverable
Another step to growing your following on Instagram and increasing your ROI on the visual network is to make your content more discoverable on the Instagram Explore Tab. The Explore Tab works to surface relevant content to the community so working to be included in the Explore Tabs of your fans and customers should be a top goal of your social media marketing efforts. One smart way to be featured on the Explore Tab is share content with relevant and trending hashtags. Hashtags are one of the main drivers of content exploration and sharing on Instagram so if you execute an effective strategy with your hashtags you’ll be a step ahead of your competitors when it comes to being found by your consumers on the Explore Tab.
Build interaction with your audience
Arguably, the best value of social media marketing is its ability to be a bridge between you and your consumers. Instagram excels at this because the engagement within the app is so high. By sharing fun and relevant content, you can drive participation on your own content. Barnes & Noble does a good job of this by sharing posts that encourages interaction from their fans. However, that’s only half of the battle. You need to interact with the content that your community is sharing. Respond to their enthusiasm; reply to their comments and like their posts. This will excite and delight your community. Also, go out of your way to interact with posts shared by your most passionate community members in order to further encourage their engagement and participation. When you're interacting with your community's posts, always be sure you're following Instagram community guidelines and commenting without being spammy.
Running Contests for content
With your efforts to increase engagement with your posts and your community on Instagram, contests are a great way to do both as well as inspire the creation of user-generated content from your community. Some of the best Instagram contests and sweepstakes revolve around specific hashtags and encourage participants to share content with that tag. With incentives like prizes or giveaways, you can increase your content creation by tapping your community. The incredible value of user-generated content makes enlisting your community for your content creation one of the most effective ways to increase the ROI of your Instagram marketing. UGC is best to showcase your brand in an authentic way by enabling your consumers to tell your brand’s story. This content from your most passionate fans can be used in your other marketing efforts, but you need to ensure that you’re taking the right steps to properly display the UGC. To assist with the planning of Instagram campaigns, download our free Instagram campaign planning guide.
Increasing your reach with authentic influencers
If you’re finding that you’re not able to get your visual message to the right audience, or you’re just trying to further amplify your message for a specific promotion like a new product launch, leveraging Instagram influencers can be one of the most effective strategies. Influencers on Instagram are able to share about your brand to a wider range of people that you may not have been able to reach previously. When you find a good match with these influencers, their posts will be very authentic which will better resonate with their followers and result positively for your brand. Any time you’re using these content creators on Instagram (or any other social network), it’s important that you put in the legwork of creating a posting guideline and schedule for them to follow. The real ROI of this comes when you’re able to increase the scale of these promotions. This isn’t usually done very easily on your own, so we often recommend tapping experienced influencer networks like Snapfluence. They can guide the influencer identification and content strategy. To learn more about the work that goes into effective influencer marketing promotions on Instagram, download our free influencer campaign planning ebook.
Measuring your performance
As you work through these efforts to increase the value you’re seeing with Instagram, it’s important to constantly measure the performance of all of these actions. There will always be some strategies that are more effective than others. Proper measurement and analytics will be the only way for you to determine what efforts to continue to focus on and which to reconsider. Using tools like SEEN Insights you can gain a better understanding of your Instagram marketing and how your community is responding.
Learning from the best
These are just a few of the strategies that you can employ to increase your Instagram marketing ROI. There are tons of brilliant brands who are inventing creative ways to interact with their community. Look to them for inspiration on ways you can increase your Instagram following and engage your fans. We regularly post great strategies from top brands like Nike, and when you subscribe to our blog you can see the case studies that we post regularly from some of these very brands we work with who are doing great work.