Campaign Snapshot: espnW | #98daystoshine

Posted by Alex Ditty on Sep 16, 2014 10:00:00 AM

In Campaign Best Practices, Case Studies

Learn how the #98daystoshine Instagram campaign helped espnW engage their fans


Client Objectives: espnW, the leader in women’s sports coverage, was looking to connect with their social audience on a deeper level through the “98 Days to Shine” campaign. The goal of the summer-long campaign was to drive brand awareness and loyalty through 98 unique, daily photo challenges, encouraging social users to post an image with that day’s theme, including the campaign hashtag.

SEEN Solution: SEEN provided espnW and their partner agency with the Campaign Platform to easily monitor and respond to participant’s entries as well as display a gallery of the shared content to their website. The SEEN Campaign Platform also made contest entry simple and efficient through our registration tool. By using our platform, espnW was able to easily select their daily winners.

Results: espnW reached over 17 million Twitter and Instagram users while gaining brand loyalists. Over 9,000 pieces of user-generated content were shared, and ESPN W was able to grow their social footprint with a 7500% increase in Instagram followers and a 24% increase in Twitter followers.

Screen_Shot_2014-09-16_at_9.20.37_AMA snapshot of some of the #98daystoshine content shared, pictured above. 

Learn how you can connect with your fans on Instagram like espnW by downloading our free Instagram Campaign Planning Guide


Instagram Campaign Planning Guide