This past June, Instagram announced that it would be rolling out “Paid Partnership” tags for influencers to include on their branded posts. The intention of this new tool is to assist brands and influencers with their disclosures as well as provide them with some additional tracking capabilities on their influencer programs.
There are plenty of great resources to help simplify the FTC guidelines on influencer marketing disclosures. We’ve written a lot in an effort to simplify the requirements and we’ve speculated on the future of regulation. You may feel like you know everything there is to know about the guidelines and don’t need any new information... but when the FTC speaks, it serves you well to listen.
Corey and Sean first met at improv class in The Second City's Conservatory Program in Chicago. The duo began making their videos together shortly after. Applying their natural comedy and fresh takes on the familiar fast food spots we all know and (occasionally) love, Corey and Sean have built an audience on YouTube of over 8,000 subscribers and have had their videos watched over 1.1m times. We interviewed them for another installment of Social Humans to get a better perspective of how they grew their audience and the lessons you can learn from them.
Influencer marketing works when you, the marketer, and the influencer are on the same page creating amazing content for the targeted community. But unfortunately, sometimes there are some roadblocks that interfere with that symbiosis.
In the Social Humans podcast, we interview a wide range of influencers. Ranging in audience size, style, and experience. Each of these episodes brings different and relevant insights to help improve your influencer marketing strategies. They’re giving expert tips to help you build relationships with influencers and tips on how they’re building audiences themselves. Along with actionable tips, they also provide higher level insights into the industry help you stay ahead of the tides of influencer marketing.
As influencer marketing continues to grow in popularity, marketers are searching for solutions to make it work for them. The goal is to make their influencer marketing plans effective at reaching new audiences while keeping them efficient enough for internal execution. Unfortunately, marketers trying to strike that balance sometimes end up taking shortcuts. One of the biggest hurdles that marketers look for quick help with is influencer identification, which often leads to “influencer marketplaces.” These are platforms where brands and influencers bid on campaigns to collaborate together.
It’s pretty safe to assume that when you think of nature photographers, you imagine intrepid explorers snapping photos in Yosemite, Australia, and the Antarctic. Something tells us that Toledo, Ohio doesn’t really pop to mind in that list.
Depending on which outlets you read, you probably have differing opinions on how the two temporary story apps are performing compared to each other. There’s no question that they are similar. Snapchat product managers have even called out Instagram product managers for ripping off the platform. But similarities aside, which one is better for your influencer marketing strategy?
Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to figure out how much to pay them. Some marketers will look for a quick-hit solution to influencer discovery by leaning on influencer marketplaces where the influencers are fast to find and seemingly very affordable. However, this tactic can deliver a serious hit to the authenticity of your promotion.