Alex Ditty

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Recent Posts

How to Eliminate Spreadsheets from Influencer Marketing Management

Get rid of spreadsheets and get with the times

Over the years, we’ve heard marketers complain about how difficult it can be to manage an influencer marketing campaign. We can empathize, there’s lots of moving pieces, multiple people and posts to keep track of, addresses for shipping product… not to mention the payments and W9s… Many people turn to good old spreadsheets to try and organize all the info.

In Influencer Marketing, Planning Campaigns, Snapfluence

2016 Snapfluence Awards

Recognizing our favorite creators from the past year

2016 has been a wild ride for everyone. This time last year, we never thought the world would be paying so much attention to the passing of a gorilla or the fashion choices of a town hall participant.

In Influencer Marketing, Snapfluence Community, Snapfluence

Building Trust with your Clients: Influencer Campaign Development

How to build trust with your clients during the development of your influencer campaign

This post is the first in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. As a relatively new tactic for most marketers, it can be difficult to take the leap of faith into influencer marketing. But you can feel a lot more confident taking the leap when you and your client have fostered a strong relationship founded on trust and transparency. From campaign development, campaign planning, management and post-campaign reporting, we’ll walk through each of the steps of a successful influencer program and detail how to best approach the client relationship to give them confidence in your execution and the program’s deliverables. We recommend that you subscribe to our blog to stay up-to-date on each of these steps!

In Influencer Marketing, Snapfluence