Alex Ditty

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Recent Posts

How Influencers Think About FTC Disclosures

How do creators feel about Instagram’s new tool?

This past June, Instagram announced that it would be rolling out “Paid Partnership” tags for influencers to include on their branded posts. The intention of this new tool is to assist brands and influencers with their disclosures as well as provide them with some additional tracking capabilities on their influencer programs.

In Influencer Marketing, FTC Guidelines

Influencer Marketing Disclosures Direct from the FTC

Learn the guidelines and enforcement from the FTC

There are plenty of great resources to help simplify the FTC guidelines on influencer marketing disclosures. We’ve written a lot in an effort to simplify the requirements and we’ve speculated on the future of regulation. You may feel like you know everything there is to know about the guidelines and don’t need any new information... but when the FTC speaks, it serves you well to listen.

In Influencer Marketing, FTC Guidelines

5 YouTube Marketing Lessons from Top Influencers

Learn how these funny food reviewers build audience with video

Corey and Sean first met at improv class in The Second City's Conservatory Program in Chicago. The duo began making their videos together shortly after. Applying their natural comedy and fresh takes on the familiar fast food spots we all know and (occasionally) love, Corey and Sean have built an audience on YouTube of over 8,000 subscribers and have had their videos watched over 1.1m times. We interviewed them for another installment of Social Humans to get a better perspective of how they grew their audience and the lessons you can learn from them.

In Influencer Marketing, Snapfluence

Top 5 Influencer Complaints About Marketers

Learn how to solve these common collaboration issues

Influencer marketing works when you, the marketer, and the influencer are on the same page creating amazing content for the targeted community. But unfortunately, sometimes there are some roadblocks that interfere with that symbiosis.

In Influencer Marketing, Planning Campaigns

How Influencers are Reshaping Media

A story from Jerrelle of Chocolate for Basil Blog

In the Social Humans podcast, we interview a wide range of influencers. Ranging in audience size, style, and experience. Each of these episodes brings different and relevant insights to help improve your influencer marketing strategies. They’re giving expert tips to help you build relationships with influencers and tips on how they’re building audiences themselves. Along with actionable tips, they also provide higher level insights into the industry help you stay ahead of the tides of influencer marketing.  

In Influencer Marketing, Snapfluence

Why Influencer Marketplaces Don’t Work

The critical flaw in one-size-fits-all influencer marketing

As influencer marketing continues to grow in popularity, marketers are searching for solutions to make it work for them. The goal is to make their influencer marketing plans effective at reaching new audiences while keeping them efficient enough for internal execution. Unfortunately, marketers trying to strike that balance sometimes end up taking shortcuts.  One of the biggest hurdles that marketers look for quick help with is influencer identification, which often leads to “influencer marketplaces.” These are platforms where brands and influencers bid on campaigns to collaborate together.

In Influencer Marketing, Planning Campaigns

How Influencers Grow Their Following

Lessons from @oldmansiggy

It’s pretty safe to assume that when you think of nature photographers, you imagine intrepid explorers snapping photos in Yosemite, Australia, and the Antarctic. Something tells us that Toledo, Ohio doesn’t really pop to mind in that list.

In Influencer Marketing, Snapfluence Community, Snapfluence

Instagram Stories or Snapchat Stories?

It’s not about which is right for you, it’s about which is right for your audience.

Depending on which outlets you read, you probably have differing opinions on how the two temporary story apps are performing compared to each other. There’s no question that they are similar. Snapchat product managers have even called out Instagram product managers for ripping off the platform. But similarities aside, which one is better for your influencer marketing strategy?

In Influencer Marketing, Snapchat Marketing

How Much Should I Pay Influencers?

Managing influencer compensation for your next campaign

Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to figure out how much to pay them. Some marketers will look for a quick-hit solution to influencer discovery by leaning on influencer marketplaces where the influencers are fast to find and seemingly very affordable. However, this tactic can deliver a serious hit to the authenticity of your promotion.

In Influencer Marketing, Planning Campaigns