When executed correctly, influencer marketing is an extremely valuable tactic. More and more brands are seeing great results from their investments to build authentic connections with their audience. This tactic is most effective when marketers make an effort to partner with influencers they can trust and who have established trust with their own audience.
Whether it’s controversy from an influencer, or different approaches to vetting, influencer vetting has been making headlines recently. As marketers continue to increase their investment into influencer marketing, more are understanding the right and wrong ways to engage their audiences and the importance of proper vetting.
We’ve had plenty of conversations with marketers who have made attempts at leveraging influencer marketing for their brand. There is an obvious appeal to partnering with tastemakers who have built trust with their audiences. Enabling them to share your brand’s story is a smart way to connect with these key audiences.
But putting this into practice is often easier said than done.
This article was originally published on Marketing Dive and is re-syndicated for you here.
These brands are using some or all of the best practices we’ve outlined and you can learn something from their exceptional use of the platform.
Undoubtedly, this platform presents challenges for marketers... there are a few things missing that marketers have grown accustomed to… like discover functionality and visible metrics. But there’s one area where Snapchat has a leg up on other platforms.
Visual marketing is a powerful asset for your social media marketing because of its ability to showcase your brand and connect you with your community. The visuals that fans are sharing on social networks not only provide great authentic promotion for a brand but also create opportunities to interact with the most passionate members of a community. An effective visual marketing strategy on social media revolves around leveraging a good mix of different social channels. Each visual social channel comes with its own advantages and disadvantages. Choosing the right channel depends on which audience you’re trying to reach. Here we’re outlining each of the different networks to help you determine which one is the right approach for your brand.
The FTC’s influencer marketing policies are back in the news.
This article was originally published for SmartBrief and is re-syndicated for you here.
Americans’ trust in established institutions is at a historic low.
Currently, media and businesses are ranking as slightly more trustworthy than Congress. To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.
Trust is fleeting, and brands need to make it a priority to build trust with their audiences.