Alex Ditty

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Recent Posts

Snapchat Best Practices

How to maximize your presence

Undoubtedly, this platform presents challenges for marketers... there are a few things missing that marketers have grown accustomed to… like discover functionality and visible metrics. But there’s one area where Snapchat has a leg up on other platforms.

In Influencer Marketing, Snapchat Marketing

Is Snapchat The Right Channel For You?

Evaluating the top social networks for your influencer marketing

Visual marketing is a powerful asset for your social media marketing because of its ability to showcase your brand and connect you with your community. The visuals that fans are sharing on social networks not only provide great authentic promotion for a brand but also create opportunities to interact with the most passionate members of a community. An effective visual marketing strategy on social media revolves around leveraging a good mix of different social channels. Each visual social channel comes with its own advantages and disadvantages. Choosing the right channel depends on which audience you’re trying to reach. Here we’re  outlining each of the different networks to help you determine which one is the right approach for your brand.

In Influencer Marketing, Snapchat Marketing

FTC Laying Down the Law on Influencers

Marketers are on the hook for influencer content

The FTC’s influencer marketing policies are back in the news.

In Influencer Marketing, Planning Campaigns