Alex Ditty

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Recent Posts

Instagram is Getting More Involved In Influencer Marketing

How the new tools will impact your Instagram influencer marketing

 

Instagram is once again making headlines in the influencer marketing industry with the announcement of new features to help brands and influencers execute and measure their paid partnerships on the platform. Instagram is considered the top network for influencer marketing so any update to the platform is significant, especially when it directly relates to how brands activate influencer campaigns.

In Influencer Marketing

How to Build Partnerships with Influencers

6 Lessons from influencer Carly Mask

When executed correctly, influencer marketing is an extremely valuable tactic. More and more brands are seeing great results from their investments to build authentic connections with their audience. This tactic is most effective when marketers make an effort to partner with influencers they can trust and who have established trust with their own audience.

In Influencer Marketing

How to Vet Influencers for your Next Campaign

The importance of knowing who you’re working with

Whether it’s controversy from an influencer, or different approaches to vetting, influencer vetting has been making headlines recently. As marketers continue to increase their investment into influencer marketing, more are understanding the right and wrong ways to engage their audiences and the importance of proper vetting.

In Influencer Marketing, Planning Campaigns

Snapchat Best Practices

How to maximize your presence

Undoubtedly, this platform presents challenges for marketers... there are a few things missing that marketers have grown accustomed to… like discover functionality and visible metrics. But there’s one area where Snapchat has a leg up on other platforms.

In Influencer Marketing, Snapchat Marketing

Is Snapchat The Right Channel For You?

Evaluating the top social networks for your influencer marketing

Visual marketing is a powerful asset for your social media marketing because of its ability to showcase your brand and connect you with your community. The visuals that fans are sharing on social networks not only provide great authentic promotion for a brand but also create opportunities to interact with the most passionate members of a community. An effective visual marketing strategy on social media revolves around leveraging a good mix of different social channels. Each visual social channel comes with its own advantages and disadvantages. Choosing the right channel depends on which audience you’re trying to reach. Here we’re  outlining each of the different networks to help you determine which one is the right approach for your brand.

In Influencer Marketing, Snapchat Marketing

FTC Laying Down the Law on Influencers

Marketers are on the hook for influencer content

The FTC’s influencer marketing policies are back in the news.

In Influencer Marketing, Planning Campaigns, FTC Guidelines