Alex Ditty

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Recent Posts

How to Eliminate Spreadsheets from Influencer Marketing Management

Get rid of spreadsheets and get with the times

Over the years, we’ve heard marketers complain about how difficult it can be to manage an influencer marketing campaign. We can empathize, there’s lots of moving pieces, multiple people and posts to keep track of, addresses for shipping product… not to mention the payments and W9s… Many people turn to good old spreadsheets to try and organize all the info.

In Influencer Marketing, Planning Campaigns, Snapfluence

2016 Snapfluence Awards

Recognizing our favorite creators from the past year

2016 has been a wild ride for everyone. This time last year, we never thought the world would be paying so much attention to the passing of a gorilla or the fashion choices of a town hall participant.

In Influencer Marketing, Snapfluence Community, Snapfluence

Building Trust with your Clients: Influencer Campaign Development

How to build trust with your clients during the development of your influencer campaign

This post is the first in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. As a relatively new tactic for most marketers, it can be difficult to take the leap of faith into influencer marketing. But you can feel a lot more confident taking the leap when you and your client have fostered a strong relationship founded on trust and transparency. From campaign development, campaign planning, management and post-campaign reporting, we’ll walk through each of the steps of a successful influencer program and detail how to best approach the client relationship to give them confidence in your execution and the program’s deliverables. We recommend that you subscribe to our blog to stay up-to-date on each of these steps!

In Influencer Marketing, Snapfluence

Still Confused by the FTC Influencer Marketing Rules?

You’re not alone. Here’s everything you need to know.

There’s been a lot written lately about the Federal Trade Commission’s guidelines on influencer marketing and the government agency’s enforcement on brands and influencers. But even with all of this reporting, there is still a lot of confusion in the industry amongst both brands and influencers alike.

In Influencer Marketing

Best Practices for Brands & Influencers

Educating influencers on the best practices for your campaigns

On our blog, we work to consistently educate our partners of the best practices for audience development and engagement. We provide these tips to help you execute on successful influencer marketing programs for your brand.

In Influencer Marketing, Snapfluence Community, Snapfluence

Launching Successful Influencer Marketing Strategies

Take advantage of these strategize to humanize influencer marketing for your brand

We recently wrote about how we’re working to make influencer marketing more human, part of that process is evangelizing our message to all who will listen. Luckily, top digital marketing site, Search Engine Watch, asked us to share some strategies that could work to humanize influencer marketing with their readers. We definitely recommend you take a look at those strategies here. But we wanted to take the opportunity to explain how we help marketers with each of those steps when we run a managed service campaign at SEEN.

In Influencer Marketing