Alex Ditty

Find me on:

Recent Posts

How to Build Partnerships with Influencers

6 Lessons from influencer Carly Mask

When executed correctly, influencer marketing is an extremely valuable tactic. More and more brands are seeing great results from their investments to build authentic connections with their audience. This tactic is most effective when marketers make an effort to partner with influencers they can trust and who have established trust with their own audience.

In Influencer Marketing

How to Vet Influencers for your Next Campaign

The importance of knowing who you’re working with

Whether it’s controversy from an influencer, or different approaches to vetting, influencer vetting has been making headlines recently. As marketers continue to increase their investment into influencer marketing, more are understanding the right and wrong ways to engage their audiences and the importance of proper vetting.

In Influencer Marketing, Planning Campaigns

How to Make Influencer Marketing Work for You

Perhaps you’ve tried influencer marketing before…

We’ve had plenty of conversations with marketers who have made attempts at leveraging influencer marketing for their brand. There is an obvious appeal to partnering with tastemakers who have built trust with their audiences. Enabling them to share your brand’s story is a smart way to connect with these key audiences.

But putting this into practice is often easier said than done.

In Influencer Marketing

Is Snapchat The Right Channel For You?

Evaluating the top social networks for your influencer marketing

Visual marketing is a powerful asset for your social media marketing because of its ability to showcase your brand and connect you with your community. The visuals that fans are sharing on social networks not only provide great authentic promotion for a brand but also create opportunities to interact with the most passionate members of a community. An effective visual marketing strategy on social media revolves around leveraging a good mix of different social channels. Each visual social channel comes with its own advantages and disadvantages. Choosing the right channel depends on which audience you’re trying to reach. Here we’re  outlining each of the different networks to help you determine which one is the right approach for your brand.

In Influencer Marketing, Snapchat Marketing

FTC Laying Down the Law on Influencers

Marketers are on the hook for influencer content

The FTC’s influencer marketing policies are back in the news.

In Influencer Marketing, Planning Campaigns, FTC Guidelines

How Influencers can help brands Restore Trust

Building Connections Through Influencer Marketing

This article was originally published for SmartBrief and is re-syndicated for you here.

Americans’ trust in established institutions is at a historic low.

Currently, media and businesses are ranking as slightly more trustworthy than Congress. To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.

Trust is fleeting, and brands need to make it a priority to build trust with their audiences.

In Influencer Marketing