Over the years, we’ve heard marketers complain about how difficult it can be to manage an influencer marketing campaign. We can empathize, there’s lots of moving pieces, multiple people and posts to keep track of, addresses for shipping product… not to mention the payments and W9s… Many people turn to good old spreadsheets to try and organize all the info.
This post is the first in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. As a relatively new tactic for most marketers, it can be difficult to take the leap of faith into influencer marketing. But you can feel a lot more confident taking the leap when you and your client have fostered a strong relationship founded on trust and transparency. From campaign development, campaign planning, management and post-campaign reporting, we’ll walk through each of the steps of a successful influencer program and detail how to best approach the client relationship to give them confidence in your execution and the program’s deliverables. We recommend that you subscribe to our blog to stay up-to-date on each of these steps!
With the closure of Vine and the recent reports speculating the future of Twitter, many marketers are revisiting the question of what networks they should be prioritizing for their influencer marketing strategy.
With influencer marketing growing in popularity there are a lot of brands and agencies implementing the strategy. With so many new entrants into the creator world, there is an unfortunate amount of poorly executed content that’s diluted the appearance of the amazing content from top brands.
As brand trying to connect with your community on social, there is always a need for more content. Creating enough quality content for your brand can be a difficult task for even the savviest social media marketers. Which has caused many marketers to turn to influencers to assist with this content creation.
There’s been a lot written lately about the Federal Trade Commission’s guidelines on influencer marketing and the government agency’s enforcement on brands and influencers. But even with all of this reporting, there is still a lot of confusion in the industry amongst both brands and influencers alike.
On our blog, we work to consistently educate our partners of the best practices for audience development and engagement. We provide these tips to help you execute on successful influencer marketing programs for your brand.
We recently wrote about how we’re working to make influencer marketing more human, part of that process is evangelizing our message to all who will listen. Luckily, top digital marketing site, Search Engine Watch, asked us to share some strategies that could work to humanize influencer marketing with their readers. We definitely recommend you take a look at those strategies here. But we wanted to take the opportunity to explain how we help marketers with each of those steps when we run a managed service campaign at SEEN.