Approximately 92% of consumers trust recommendations from other people over branded content, which makes it no surprise that about 65% of brands participate in influencer marketing. With 52% of those companies having a stand-alone sponsored social budget, influencer marketing is here to stay, and can dramatically increase the chance of success for new products.
We have the pleasure of monitoring (and living vicariously through) the lives of creators all over the world, so we're highlighting a few who dedicate their 'grams to providing the most rich/real/eye-poppingly-incredible depictions of their travels.
So pop a mini umbrella in your coffee cup, sit back and let these Snapfluencers show you what their #InstaParadise looks like.
Last weekend was the 11th Worldwide Instameet, where Instagrammers came together with their local Insta-communities to share in a weekend of photo moment making with the ones who appreciate their ‘grams the most.
The creative minds behind popular subscription service Loot Crate came to Snapfluence looking to amp up the social conversation surrounding their brand and drive sales with the help of targeted social influencers. Realizing that their most loyal fan base existed among serious gamers and ‘geeky’ YouTube creators, the brand wanted to target social influencers who could speak to a new demographic of followers.
In a world of disappearring Snapchat ads and linkable Instagram promotions, early-form sponsored content like promoted tweets and Facebook posts are becoming the new normal for traditional digital media buys. But when brands can't afford a mega pricey in-app advertisement, and stray from these 'traditional' forms of sponsored content to utilize social influencers, it's careful planning that ensures they're still investing in a customized source of content creation and promotion.
From filming dogs on skateboards to coining viral phrases (cue "Ain’t nobody got time for that" gif), the top creators of online video content have achieved their social stardom through all sorts of unique concepts and methods.
We worked with the creative forces behind popular musical duo The Ting Tings to promote social awareness of the band’s single "Wrong Club" that launched in early January 2015. In addition to lifting the social conversation around #WrongClub, the group aimed to increase song tags on Shazam, but specifically have the song trending on the app in the Southern California region.
For the holiday season, Tim Hortons Cafe & Bake Shop launched a snazzy, new holiday cup design made to look like a tacky holiday sweater.
The brand came to SEEN to find influencers to capture creative "moments made tacky" to share on Instagram and Twitter in order to amp up the #TimsTackySweater social conversation and provide reusable, on-brand content.
No matter how sterling a marketer's track record is, when it comes to running influencer marketing campaigns, there’s bound to be a client who's unhappy with a piece of their influencers' curated content. Knowing there’s nothing worse then investing time and money into a project only to be unhappy with the outcome, it's important to consider that these brands may simply be looking past the root of influencer marketing success: the followers.