Educating influencers on the best practices for your campaigns
On our blog, we work to consistently educate our partners of the best practices for audience development and engagement. We provide these tips to help you execute on successful influencer marketing programs for your brand.
But, as we’ve talked about before, the best programs need more than just great execution on the brand’s part. They need great execution from the influencers.
We want to do our part on both sides of the programs. So we created Snapfluence, a content destination for the creative community. On this site, influencers are able to learn about the best way to build their social presence and leverage that presence for brands like yours. Influencers produce the best campaign results when they’re properly educated on things like following FTC guidelines and maximizing their social engagement.
We work to educate you on the best processes for building influencer marketing programs, and now we’re working to educate the influencers too. Understanding how influencers approach partnerships may help to inform your own campaign strategy.