Fans thrive on Instagram interaction. Give it to them.
The visuals that fans are sharing on social networks not only provide great authentic promotion for a brand, but also create opportunities to interact with the most passionate members of a community. When individuals are taking the time to share content and showcase enthusiasm for a brand, wouldn’t it be nice to return the favor?
Reward their enthusiasm by interacting with your fans’ visuals and take their authentic promotion of your brand to the next level. Commenting on their Instagram photos or re-sharing them in your feed can foster a meaningful relationship with these individuals. And other Instagrammers will begin to take notice, sharing content of their own.
Validation of your Instagram community’s participation in your social conversation is the best way to encourage people to share content about your brand. Keep active with your community and acknowledge the fantastic users who are sharing the best visuals. These photos not only showcase a brand through an authentic customer perspective, but act as the conduit to foster a relationship between you and your most passionate fans.
Bath & Body Works
Popular beauty retailer Bath & Body Works exemplifies positive, fan interaction on Instagram with their engagement on posts their community shares with the brand’s hashtags. Simple comments on content being shared with your contests helps validate that fan’s participation by growing their excitement and leads to further participation from their followers.