Connecting SXSW with the Creative Community
About 30 years ago, a small group of people huddled in an ATX newspaper office and talked about starting something they were passionate about. One “fundamental opinion shared by the group was that the local creative and music communities were as talented as anywhere else on the planet, but were severely limited by a lack of exposure outside of Austin.”
Now your marketing firm might be gearing up for an annual trip to the SXSW festival-- attending lectures and workshops, raking in great branded swag and attending sponsored parties. SXSW has taken on an exciting and enormous vibe, but it has drifted from its humble origins.
The Managing Director of the festival, Roland Swenson, talks about the beginnings this way: “Music was the uniting factor, but the group had a catholic taste for art and ideas. Inclusiveness and reaching for new things were core values. The solution being discussed was an event that would bring the outside world to Austin for a close-up view.”
Today we are fortunate to celebrate new and old types of art and artists through SXSW. Our modern-day storytellers operate in new mediums and forms of display, but their stories are both familiar and still inspiring. Here at SEEN, we are investing heavily in the modern creator community and helping them tell their stories is an important part of our investment.
We’re excited to announce our first podcast: Social Humans. We’ll feature emerging creators of all ages, using different platforms, and hailing from different places.
If you’re heading to SXSW this week, listen to the first four episodes of the season. They’ll help you get in touch with the core spirit of the festival. Even if you’re staying home, these stories can help bring us all closer to understanding and supporting artists and perpetuating creativity in our own lives.