How Pelotonia 2014 Went the Distance on Social Media

Posted by Jillian Londino on Oct 9, 2014 3:33:00 PM

In Moment Marketing

A community who's working to fund cancer research, and sharing visual moments every step of the way. 

This year, our team had the privilege of working with Pelotonia, a three-day experience that includes a weekend of cycling, entertainment and volunteerism to fund cancer research. The SEEN campaign management platform helped their organization track the social conversation on Twitter and Instagram surrounding their events, and highlight the user-generated content for live, pre-race displays. We put together an infographic on the most engaging moments of their campaign, which reached an astounding 22 million users. Take a look!



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To donate to Pelotonia 2014, please visit 

Other infographics by SEEN:

Columbus Blue Jackets Score on Social Media

Snapshot of Instagram Influencers


Learn more about managing, promoting and measuring your Instagram marketing efforts by getting in touch with a member of our team today!

Come see, and be Seen.