How To Increase Participation on your Instagram Campaigns

Posted by Alex Ditty on Nov 12, 2014 2:09:00 PM

In Planning Campaigns, Campaign Best Practices, Moment Marketing

Drive participation with your Instagram campaigns by creating sharable experiences



We’ve often written about the value of promoting your brand with user-generated content & using social media to connect with your fans, but putting it into action isn't always easy. 

There’s a lot to consider when creating moments that are worthy enough for your fans to share with their followers on Instagram. You want to these moments to highlight the individuals’ enthusiasm for your brand in an authentic way without being overly ‘salesy’. When brands are able to create these moments effectively, they see some incredible results.

One of the best ways to create these moments is by pulling inspiration from, and referencing a well-known concept, but localizing it to your own brand. Franworks does this well with their ‘Movember’ Mustache Instagram campaigns. As a part of the Movember movement growing awareness for men’s health issues, The Franworks Restaurants; Original Joe’s, State & Main and Elephant & Castle, provided mustache coasters to their patrons with instructions for people to share their mustache pic with the restaurant's tags (#joesmos, #statestache, #castlestache) for a chance to win a trip “anywhere your ‘stache desires” as well as other restaurant gift cards. These photos are a fun way for people to have an experience to share with their followers while the prizes create quite the incentive for participation. With these social media campaigns, Franworks excels at engaging their fans and encouraging them to promote their restaurants in an authentic way.


Many brands, especially restaurants, can leverage Instagram campaigns to create moments like these for their fans to share in. For Franworks it was fun mustache coasters, what moments can you create for your next Instagram campaign? 

Determine how your brand will create sharable experiences with our free Instagram Campaign Planning Guide

Instagram Campaign Planning Guide