The photos your customers share on Instagram can tell you a lot.
Customer Challenge: Understand the millennial female consumer and the Reynolds brand associations. The Reynolds team was using traditional consumer research methods like focus groups and surveys, but was unable to generate any customer insights to help create more effective marketing and product development.
- The analysis showed that the dominant sharing came in the hair coloring experience, not the kitchen experience. In fact, the women were creating and sharing several moments throughout the experience and mentioning the use of the foil and even the brand at times.
- The Reynold’s team had good evidence to consider new marketing and merchandising opportunities internally and with it’s retail partners from this application of Instagram data analysis.
Download your guide to Using Isntagram Data to Drive Marketing Insights and learn more about your customers based on their Instagram sharing