Instagram Brand Building Step 2 - Determine the Brand's Moments

Posted by Brian Zuercher on Dec 10, 2013 10:58:00 AM

In Planning Campaigns, Moment Marketing

The moments your community shares are critical for Instagram success

We love photos, but talking in terms of photos and numbers is easy. Thinking about the moments in the photos is more interesting and valuable for marketers.

Try this: If you’re an Instagram user, go ahead and look back at the last photo you posted. Where were you when you posted that picture? Describe the scene of that photo out of the context of it being you. What is it you we’re trying to communicate to the rest of the world about who you are?

Quick Search: With this context in mind, its time to do a short analysis of the photos related to your brand. There are several ways to look up the tags that will be related to your brand for free. We’re happy to offer our service to you to search and save those searches for free. Either login or head over to our quick registration here and get going.

Analysis: Don’t be overwhelmed with analyzing too much content. This part of this exercise is designed to get you a higher-level understanding. A deeper dive can be done later on.

Now that you have this content in one place, take a look at what is happening in these pictures similar to how you looked at your own photos.

  • Are there patterns that stand out?
  • Is it what you expected?
  • Can you pick out 3-5 moments that tell the story best?

Documentation: The last activity that can help confirm your findings is to create a short presentation for your team about your findings. We suggest making the focus the Customer Journey. Put these moments in a story that is about where and what the customers we’re doing.

Great discussion questions are:

  • Is the moment being shared one that we expected to be shared?
  • Do our product and marketing efforts align with the moments that our customers are sharing?
  • What do these moments say about how our customers view our brand in the context of their lives?
  • Is our brand naturally paired with other brands or specific surroundings?

Seen Self Promotion – There is a TON more data and information we collect and analyze that can make understanding these moments easier and more meaningful. We offer our assistance on several levels of accomplishing this. Don’t hesitate to contact anyone on our team directly or info@seenmoment and we’ll get right back to you.

In case you missed it, be sure to catch up on step 1 Be sure to check back tomorrow for step 3. In the mean time, if you have questions about how you can determine your brand's moments, contact us and let’s get started!

Quick Start Guide

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