Instagram contests can help you connect with your community
Client Objective: David’s Bridal created the Instagram contest to both introduce their new fall collection and engage brides to share what inspired their wedding planning. “Falling for Fall” engaged brides in varying stages of their wedding planning to share photos of their inspirations on Instagram with #fallingfordb for a chance to win one of four $1000 gift cards from David’s Bridal.
SEEN Solution: SEEN provided David’s Bridal with the Campaign Management Platform to easily monitor and respond to participant’s entries as well as display a gallery of the shared #fallingfordb content on their contest website. The SEEN Campaigns Platform also made contest entry simple and efficient for participants with the contest registration tool. By using our platform, David’s Bridal was able to easily select four lucky winners and see their brand engagement soar.
Results: The Instagram contest inspired the sharing of over 2,000 posts reaching over 350,000 people on the visual network. It served as an outlet for people to share their wedding ideas and brought David’s Bridal into their planning conversations. David’s Bridal also used the contest as an opportunity to build relationships with their most passionate fans by interacting with the participants’ posts through the SEEN Campaigns Platform. This social amplification and authentic engagement was exactly the kind of promotion that David’s Bridal needed for the launch of their fall line.
Learn how Instagram contests can help you promote your new product releases