How Snapfluence Helped Loot Crate Reach Top Nerds of the 'Net
The creative minds behind popular subscription service Loot Crate came to Snapfluence looking to amp up the social conversation surrounding their brand and drive sales with the help of targeted social influencers. Realizing that their most loyal fan base existed among serious gamers and ‘geeky’ YouTube creators, the brand wanted to target social influencers who could speak to a new demographic of followers. To show off the awesomely geeky gadgets and gear Loot Crate curates monthly, we utilized influencers on Instagram and Twitter who we describe in the most endearing of terms; nerds.
For the campaign, we found 6 social stars who have influence among techies, pop culture enthusiasts and overall nerdy trends. Each influencer received their own Loot Crate and was asked to design a photo moment that authentically appealed to their followers to check out Loot Crate. All of the posts made on behalf of the campaign showcased a different aspect of the January crate’s “Rewind” theme, and collected a high level of engagement from new fans.
Positioning Loot Crate as the best service for geek, gaming, and pop culture gear, the excitement that our influencers on Instagram and Twitter shared for Loot Crate led to increased social conversation and sales. Posts from our influencers reached over 600k social followers and encouraged follower contribution to the 1.3k posts that were shared during the 7-day campaign. Proving the power of our Snapfluencers’ engagement power, one of our influencers posted the most liked, most commented and most followed post of the campaign.
This campaign thrived on the influencers’ ability to appeal to an interest-targeted audience, supplemented by the photo-worthy moments Loot Crate carefully curates in their packages. Loot Crate will continue to see a high level of fan participation during their Twitter and Instagram campaigns due to best practices such as follower interaction and repurposing of fan content, as seen in their monthly “Featured Looters” printout collected from #LootCrate social posts (pictured below).