Campaign Snapshot: MorphCostumes | #morphfestive

Posted by Jillian Londino on Dec 23, 2014 1:30:00 PM

In Influencer Marketing, Campaign Best Practices, Case Studies, Snapfluence

Learn how our social influencers helped MorphCostumes achieve impressive, Instagram follower growth.

 

Client Objectives: MorphCostumes, formerly known as Morphsuits, wanted to raise awareness of their digital holiday sweaters, and grow their follower base on InstagramMorphCostumes Lara Sebastian

This effort was focused around their holiday #morphfestive giveaway contest, where one lucky Instagram follower was selected to win free MorphCostumes apparel item and an iPhone 6.

SEEN Solution: SEEN identified three, top Instagram influencers who aligned with the brand’s target demographic and frequently posted highly-engaging user-generated content in a humorous, upbeat, tech-savvy tone. These social influencers were sent one of the digital holiday sweaters and asked to craft an original piece of photo or video content encouraging their fans to follow the MorphCostumes account during their giveaway.

Results: Over a 5-day-period, MorphCostumes reached over 470,000 Instagrammers through our influencers’ posts, and experienced a 15% growth in followers to their Instagram account. This growth drove brand awareness and loyalty, while acquiring 573 new fans to choose from for their giveaway contest.

 

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