Campaign Snapshot: Pelotonia 2014

Posted by Jillian Londino on Nov 25, 2014 3:32:00 PM

In Campaign Best Practices, Case Studies

How we helped Pelotonia rock community engagement and event display. 

Our hometown pride hit a high point this year when our team had the privilege of working with Pelotonia, a Columbus-based, non-profit organization that organizes a weekend of cycling, entertainment and volunteerism to fund cancer research. Already impressed by the 3,600+ photos their community of dedicated riders and supporters shared on Instagram surrounding this year's event, we were thrilled to learn earlier this month that Pelotonia 2014 had raised $21,049,621. 

pelotonia_instagram_contestImage source: pelotonia.org.

While their community excelled in social sharing throughout their fundraising journeys, we helped the organization easily monitor their social conversation on Twitter and Instagram with our campaign management platform. Through the successful designation and promotion of event-specific hashtags and a general brand tag, the social conversation around Pelotonia was able to reach over 22 million people on Instagram and Twitter. Here's a look at how that content was utilized:

Display

Through our socially-aggregated photo galleries, Pelotonia was able to highlight the user-generated content for live, pre and post-race displays. Our system allowed them to create galleries specific to pre-race fundraisers, like Pelotonia on the Patio, then bring all of the content together for display at the end-of-year check presentation, pictured below. 

pelotoniaparty_instagram

Results

Not only did the Pelotonia social conversation reach over 22 million people from 3,600+ pieces of social content shared, but the organization gained 571 followers on Instagram and 616 on Twitter. We put together these stats, plus more about top-sharing participants in an Infographic

Learn more about managingpromoting and measuring your Instagram marketing efforts by getting in touch with a member of our team today!
Come see, and be Seen.