Campaign Snapshot: Tim Hortons Cafe & Bakeshop | #TimsTackySweater

Posted by Jillian Londino on Jan 21, 2015 7:35:00 PM

In Case Studies

How SEEN & Snapfluence helped launch a social campaign + new product with on-brand content.

Client Objectives:

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For the holiday season, Tim Hortons Cafe & Bake Shop launched a snazzy, new holiday cup design made to look like a tacky holiday sweater. 

The brand came to SEEN to find influencers to capture creative "moments made tacky" to share on Instagram and Twitter in order to amp up the #TimsTackySweater social conversation and provide reusable, on-brand content.

SEEN Solution:

We worked with the brand to determine distinct influencer characteristics such as target location, posting style, age range and personal interests to help recruit the ideal influencers for this opportunity. After devising a variety of creative "moments made tacky" themes to inspire our influencers' photo creation, our team tapped 7 Snapfluencers for the month-long campaign. Each influencer was sent a "swag pack" of campaign branded items and asked to create 1 post for #TimsTackySweater.

Results: 

The influencers shared amazing content growing the awareness for Tim Hortons and their campaign. This content also served the purpose of giving Tim Horton’s the ability to re-use the content on other social networks like Facebook, Instagram and Twitter. The 12 total posts from the influencers reached over 330,000 people and helped inspire the nearly 700 #TimsTackySweater posts from participants reaching around 5 million people in total. 

 

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The Snapfluencers who participated in the campaign achieved these results with the high engagement they drove on their posts. When compared to the average consumers’ posts, the influencer posts received on average 560 more likes, 11 more comments and reached 16,548 more people per post. This high level of engagement gave Tim Hortons the lift they needed on their campaign and provides the brand with content they can use for future marketing initiatives.

 

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