30 Minute Guide to Instagram Marketing
Getting your arms around how to utilize Instagram as a marketing channel can feel like a daunting task. Through our work with some world class brands we have developed an outline to help you, your team, or client through a short exercise to help understand why, what and how an investment can be made to utilize Instagram as a successful marketing channel.
The steps in this guide are summarized below. Check out the full guide for more questions and tips to help create this strategy.
- #fit - Decide if Instagram fits within your overall marketing strategy.
- #moment - Do a “moment assessment” to determine what your brand’s moments are.
- #create - Understand what your activation and participation should be.
- #engage - Enable your customers to tell the brand story.
- #learn - Learn key insights about the customer journey.
We’d love to talk to you about how you are considering an investment in Instagram as a marketing channel. We’re here to talk through this guide and any best practices you may want to hear more about.