Is Your Brand Prepared for a Holiday Instagram Campaign?

Posted by Jillian Londino on Sep 24, 2014 11:13:00 AM

In Influencer Marketing, Snapfluence

Help your brand socially share in the holiday cheer this season. 

As digital is expected to reign as the top-utilized avenue of marketing for retailers this holiday season, we want you to consider how to best integrate this channel into your holiday marketing plans.

Looking for some inspiration? Take our work with Hershey's, for example.

Hersheys_target-instagram_campaign

Last year we helped the candy tycoon run a wildly successful influencer program to raise awareness for a holiday product launch, exclusively for Target. From influencer recruitment to campaign monitoring and reporting, we helped Hershey's increase their sales by 30% from the past year.

Customer Objective

Hershey’s goal was to build awareness and obtain awesome user generated content of its new holiday candy, Barkbells, sold exclusively at Target Stores. The brand was looking for a highly targeted campaign that would bring the product to life.

SEEN Solution & Process

The SEEN team identified 25 Influencers from our Snapfluence community who matched Hershey's ideal personas to produce and share content that showcased various uses as well as the delicious taste of Barkbells on Instagram and Twitter. SEEN and Snapfluence managed the product fulfillment as well as scheduled, audited and measured the sharing of this content.

Client Results

The Influencers shared 147 photos and videos of the product ranging from new recipe ideas to incorporating Elf on the Shelf. The content shared during the entire campaign reached 1.2 million targeted users, and Target stores sold out of Barkbells nationwide before Christmas (a 30% increase in sales from the prior year).  

Influencer Content Examples

Screen_Shot_2014-09-10_at_5.08.39_PM  Screen_Shot_2014-09-23_at_6.41.26_PM 

Screen_Shot_2014-09-23_at_6.37.35_PM  Screen_Shot_2014-09-10_at_5.06.07_PM

 

Help your brand execute a custom designed, influencer marketing experience just like Hershey's.  

Come see, and be Seen.