Want to hear a secret? I’m not a marketer by trade and that provides me an outside perspective to the industry. I like to take stock of a few observations that stand out each year. 2016 was an exciting year to watch the growing interest in this tactic that allows brand marketers and consumers to connect in more intimate relationships. Here are a few things that stood out to me this year:
The announcement of CNN’s $25 million-dollar acquisition of YouTuber Casey Neistat’s video app “Beme” probably leaves you with a whole slew of head-scratching questions. Who is Casey Neistat? What is Beme? How is it possibly worth $25 million to a major news network? Is there going to be a trend in the influencer industry of multi-million dollar exits?
This post is the first in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. As a relatively new tactic for most marketers, it can be difficult to take the leap of faith into influencer marketing. But you can feel a lot more confident taking the leap when you and your client have fostered a strong relationship founded on trust and transparency. From campaign development, campaign planning, management and post-campaign reporting, we’ll walk through each of the steps of a successful influencer program and detail how to best approach the client relationship to give them confidence in your execution and the program’s deliverables. We recommend that you subscribe to our blog to stay up-to-date on each of these steps!
This bonkers election season has come to an end just in time for the insufferable Holiday campaigns to appear. Every year major brands summon their inner Frank Capra and create campaigns featuring smiling families gathered around glossy turkeys. It’s always the same.
But for a generation of people who watch American Horror Story and True Detective for fun, this “charm-fest” seems to miss the mark. Want to get young people excited about your holiday campaign? Try some of these ideas… we make zero guarantees that they will work.
With the closure of Vine and the recent reports speculating the future of Twitter, many marketers are revisiting the question of what networks they should be prioritizing for their influencer marketing strategy.
With influencer marketing growing in popularity there are a lot of brands and agencies implementing the strategy. With so many new entrants into the creator world, there is an unfortunate amount of poorly executed content that’s diluted the appearance of the amazing content from top brands.
As brand trying to connect with your community on social, there is always a need for more content. Creating enough quality content for your brand can be a difficult task for even the savviest social media marketers. Which has caused many marketers to turn to influencers to assist with this content creation.
There’s been a lot written lately about the Federal Trade Commission’s guidelines on influencer marketing and the government agency’s enforcement on brands and influencers. But even with all of this reporting, there is still a lot of confusion in the industry amongst both brands and influencers alike.