5 Ways You Can Use Influencer Created Content to Support Your Brand

Get the most out of your influencer campaign

Sometimes when we run amazing influencer campaigns for brands, we find ourselves at the end wondering...where does the content go? Marketers frequently understand the benefits of having influencers create and share about brands on their personal channels-- to get the amplification-- but they can fail to realize the opportunities for repurposing that influencer-created content after the campaign has ended. We think it is important (and cost-effective!) to get as much mileage out of influencer content as possible.

In Influencer Marketing, Snapfluence

Influencer Marketing: The Strides We've Made in 2016

Lessons learned for 2017

Want to hear a secret? I’m not a marketer by trade and that provides me an outside perspective to the industry. I like to take stock of a few observations that stand out each year. 2016 was an exciting year to watch the growing interest in this tactic that allows brand marketers and consumers to connect in more intimate relationships. Here are a few things that stood out to me this year:

In Influencer Marketing, Snapfluence

2016 Snapfluence Awards

Recognizing our favorite creators from the past year

2016 has been a wild ride for everyone. This time last year, we never thought the world would be paying so much attention to the passing of a gorilla or the fashion choices of a town hall participant.

In Influencer Marketing, Snapfluence Community, Snapfluence

Vlogxit: The Influencer Exit

What Casey Neistat's exit means for the influencer community

The announcement of CNN’s $25 million-dollar acquisition of YouTuber Casey Neistat’s video app “Beme” probably leaves you with a whole slew of head-scratching questions.  Who is Casey Neistat? What is Beme? How is it possibly worth $25 million to a major news network?  Is there going to be a trend in the influencer industry of multi-million dollar exits?

In Influencer Marketing, Snapfluence

Building Trust with your Clients: Influencer Campaign Development

How to build trust with your clients during the development of your influencer campaign

This post is the first in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. As a relatively new tactic for most marketers, it can be difficult to take the leap of faith into influencer marketing. But you can feel a lot more confident taking the leap when you and your client have fostered a strong relationship founded on trust and transparency. From campaign development, campaign planning, management and post-campaign reporting, we’ll walk through each of the steps of a successful influencer program and detail how to best approach the client relationship to give them confidence in your execution and the program’s deliverables. We recommend that you subscribe to our blog to stay up-to-date on each of these steps!

In Influencer Marketing, Snapfluence

5 Holiday Campaign Ideas that Millennials Won’t Hate

No promises that they'll actually work...

This bonkers election season has come to an end just in time for the insufferable Holiday campaigns to appear. Every year major brands summon their inner Frank Capra and create campaigns featuring smiling families gathered around glossy turkeys. It’s always the same.

But for a generation of people who watch American Horror Story and True Detective for fun, this “charm-fest” seems to miss the mark. Want to get young people excited about your holiday campaign? Try some of these ideas… we make zero guarantees that they will work.

In Moment Marketing