Our 50 favorite articles from 2014 to help with your Instagram marketing
From the beginning, 2014 was declared the year of visual marketing and it has been incredible to see the fan engagement and communities that have been built on Instagram this year. Some of our clients have taken advantage of these opportunities and leveraged user-generated content in some amazing ways. To inspire your own Instagram campaigns for the coming year we have collected our favorite social media marketing articles from the past year. These tips and best practices will help you engage your community, grow your followers and highlight UGC like a pro in 2015!
Instagram News & Updates
This has been an exciting year full of new product updates and releases from the Instagram team. Read up on all the news from the past year that you may have missed.
- First Look - Measuring the Effectiveness of Brand Advertising Campaigns on Instagram
- Introducing New Creative Tools on Instagram
- Announcing a New Suite of Business Tools for Brands on Instagram
- Introducing Hyperlapse from Instagram
- Discovery and Caption Editing on Instagram
Visual Marketing with Social Media Content
Visual marketing has grown into the tactic of choice for savvy social media marketers and for good reason. Visuals have proven to be more engaging on social media channels and when paired with user-generated content, your brand’s story can be told in an much more authentic way.
- Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business
- 5 Ways to Leverage Visual Social Media To Connect With Millennials
- Customers Now Co-Own Your Brand Message
- Images are Eating the Web: The Rise of the Visual Enterprise
- 3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content
- The Revolution Will Be Visualized: 13,200 Instagram Images From the Heart of Ukraine's Uprising
- How to Make Visual Content the Key Weapon to Brand Marketing?
Instagram Marketing Best Practices
If you plan adding Instagram to your overall social media marketing in 2015 then these thoughtful posts can get you moving in the right direction. Subscribe to our blog to stay up-to-date on your Instagram marketing learning throughout the year.
- Using Instagram for Business: Instagram Best Practices You Need to Know
- How to Boost Engagement on Instagram
- Master Instagram With These 4 Clever Tactics
- Instagram is the King of Social Engagement
- 5 Brands with Highly Successful Instagram Marketing Strategies
- 10 Rules That Every Business Needs to Know Before They Post on Instagram
- On Instagram, a Bazaar Where You Least Expect It
- Is Instagram The Next Great Ad Network?
- Instagram Proves Hit With Brand Marketers, Users
- How to Use Instagram to Promote Your Products
- How to Play your Marketing Jam on Instagram
Instagram Contest Tips
We’re big advocates of the effectiveness of Instagram contests to connect with your fans and showcase your brand through their visual content. Clearly we’re not alone. These articles provide helpful tips and tactics to follow for your next Instagram contest. And you can plan that Instagram contest by downloading our free Instagram Campaign Planning Guide.
- 7 Steps for Effective User-Generated Content Campaigns
- How to Run an Effective Instagram Photo Contest
- Taking Your Instagram Presence to the Next Level: Contests and Promotions
- Monetizing Instagram with Curated Galleries and Contests
- 5 Tips for Running Photo Contests on Instagram
- Want to Generate a Ton of UGC? Run an Instagram Photo Contest!
- How to Host a Photo Contest on Instagram
Insights from Instagram
To be a powerful visual marketer on Instagram you need to know the in’s and out’s of the network and the Instagrammers who comprise it. Instagram analytics tools like SEEN Insights have unearthed some interesting information on the network which can help take your Instagram marketing to the next level.
- Instagram Statistics: More Followers is Not Better
- Here's Why Instagram Demographics Are So Attractive to Brands
- The Instagram Equation: Art + Science = More Followers
- MIT Algorithm Predicts How Popular Your Instagram Photo Will Be
- Instagram v. Facebook: The Battle of the Almighty Click-Through Rate
- 14 Instagram Data Findings That Every Marketer Needs to Know
- Instagram Pictures vs. Instagram Video: What Brands Are Winning and Which is More Powerful?
- How Instagram took over New York Fashion Week
- Instagram Ads Are Getting Instant Recall
- Instagram Analytics - Are Those Followers And "Likes" Real?
The Growth of Influencer Marketing
One of the fastest growing trends we’ve seen this year has been the use of influencer activations on social media promotions. It’s been inspiring to see the content from the Snapfluence community and these articles can help you utilize the wide-reaching engagement of influencers on Instagram.
- How to Find and Activate Your Best Potential Advocates
- How to Run an Influencer Marketing Campaign: 3 Key Steps for Brands to Make The Biggest Splash
- 6 Things the Most Influential People on Social Media Do
- Publishers Sell Sponsored Content Made for Instagram, Snapchat
- 6 Tips for Influencer Marketing from an Influencer
- Instagram Users Turn Flash into Cash, As Companies Eye New Advertising Market
- Celebrity vs. Social Influencer
- 8 Creative Ways to Earn Money on Instagram
- How to Build an Instagram Influencer Campaign in Six Steps
- The Changing Relationship Beween Travel Brands and Instagram Influencers
If the round-up of these posts tells you anything it’s that 2014 has been an incredible year for social media marketing but we’re even more excited to see what brands will do in 2015!