50 Must-Read Social Media Marketing Articles of 2014

Posted by Alex Ditty on Dec 9, 2014 5:01:38 PM

In Campaign Best Practices

Our 50 favorite articles from 2014 to help with your Instagram marketing

instagram_news_roundupFrom the beginning, 2014 was declared the year of visual marketing and it has been incredible to see the fan engagement and communities that have been built on Instagram this year. Some of our clients have taken advantage of these opportunities and leveraged user-generated content in some amazing ways. To inspire your own Instagram campaigns for the coming year we have collected our favorite social media marketing articles from the past year. These tips and best practices will help you engage your community, grow your followers and highlight UGC like a pro in 2015! 

Instagram News & Updates

This has been an exciting year full of new product updates and releases from the Instagram team. Read up on all the news from the past year that you may have missed.

Visual Marketing with Social Media Content

Visual marketing has grown into the tactic of choice for savvy social media marketers and for good reason. Visuals have proven to be more engaging on social media channels and when paired with user-generated content, your brand’s story can be told in an much more authentic way.

Instagram Marketing Best Practices

If you plan adding Instagram to your overall social media marketing in 2015 then these thoughtful posts can get you moving in the right direction. Subscribe to our blog to stay up-to-date on your Instagram marketing learning throughout the year.

Instagram Contest Tips

We’re big advocates of the effectiveness of Instagram contests to connect with your fans and showcase your brand through their visual content. Clearly we’re not alone. These articles provide helpful tips and tactics to follow for your next Instagram contest. And you can plan that Instagram contest by downloading our free Instagram Campaign Planning Guide.

Insights from Instagram

To be a powerful visual marketer on Instagram you need to know the in’s and out’s of the network and the Instagrammers who comprise it. Instagram analytics tools like SEEN Insights have unearthed some interesting information on the network which can help take your Instagram marketing to the next level.

The Growth of Influencer Marketing

One of the fastest growing trends we’ve seen this year has been the use of influencer activations on social media promotions. It’s been inspiring to see the content from the Snapfluence community and these articles can help you utilize the wide-reaching engagement of influencers on Instagram.

If the round-up of these posts tells you anything it’s that 2014 has been an incredible year for social media marketing but we’re even more excited to see what brands will do in 2015!