Instagram Brand Building Step 5 - Learn & Analyze

Posted by Alex Ditty on Dec 13, 2013 11:43:00 AM

In Planning Campaigns

Analyze your Instagram campaigns to learn key insights about your community

As you build your marketing programs on Instagram, it’s important that you have an understanding of the success of your efforts. Instagram can be a powerful tool for your marketing and a great way to connect with your fans. But only if you know how to do it right. You need know who the most active members in your community are, what content they’re all sharing, understand what content resonants with them and how this affects your overall marketing strategy. 

Know your community

The people that actively engage with you on Instagram while promoting your brand to their followers are some of your biggest fans. When marketing on Instagram, identify who these people are to further strengthen your relationship and build brand ambassadors. Engaging these individuals can result in some of the best marketing your brand will see.

Know their content

Just as important as it is to identify these individuals, you also want to learn what content they’re sharing to understand how they view your brand. The moments your community shares are a valuable piece of authentic marketing. Analyze these moments to learn the public’s perceptions of your brand and what you can do to modify them.

Know what resonates

As your community on Instagram grows and you gain more followers, you need to track that growth as well as the success of your posts to see how they are being received by your community. Understand the Relative Engagement of your posts to see what content your followers like.  

Know the affects on marketing

As our CEO, Brian Zuercher, has noted, the visuals that your consumers are sharing can help not just with your efforts on Instagram but with your marketing programs overall. These authentic images and videos provide a great perspective of how they're using your products to help you gain faster and more thorough market research. This will help you determine Instagram's placement in your marketing strategy

With Seen Insights, we give you the ability to analyze all of this information to learn what’s working for you. You can use the platform to:

  • Identify your brand ambassadors based on who’s sharing the most content which is driving the best engagement.
  • Understand the context around the photos and videos your community shares on Instagram
  • Track the growth of your Instagram account over time to measure your community.
  • Analyze Relative Engagement to understand the success of your posts as well as those from your community.
  • Learn more about your consumers based on the content they’re sharing to optimize your marketing initiatives. 

 In case you missed them catch up on step 1step 2step 3 & step 4. In the mean time, if you have questions about how your brand can analyze Instagram to learn more about your marketing efforts, contact us and we'll show you how with Seen Insights!

Quick Start Guide

Download our Quick Start Guide to Instagram Marketing for your own cheat sheet to get your brand started with visual marketing!