Measuring fan engagement goes beyond likes and comments. but most marketing teams lack the ability or time to find meaningful metrics.
Sorting through hundreds and thousands of posts is not scalable, so the team here at Seen has been running experiments to better understand how we bring to the surface the most valuable and actionable data points for marketers. Throughout the next few weeks we will be sharing various types of analysis on Instagram that will help you and your team develop and grow your customer base in this channel.
Relative Engagement - Measures the percentage of measurable actions (likes and comments on Instagram) on a specific post relative to the following of that user at that moment.
Where to consider application of Relative Engagement…
Identify key influencers amongst a brand hashtag, campaign, or trending topic
Measure your brand’s posts success by topic and category
Predict the efficiency of your post and your influencer’s post
Spot posts that are critical for engagement
- Identify the posts that resonate best with your community
Learn more about Relative Engagement and other stats to grow your visual marketing
Download our guide to Using Instagram Data to Drive Marketing Insights and learn what metrics you can use to understand Instagram engagement.