Identifying key campaign terms
We’re lucky enough to partner with some of the most creative minds around to initiate influencer marketing campaigns for their brands. And we've seen their best campaigns unfold when they're guided by a clear flight plan for their visual influencer marketing.Before an influencer campaign can begin to take shape, brands must identify the key components of this experience, including an overall strategic plan, end goals and desired influencer characteristics. A successful influencer campaign looks different to every brand, so we listen to exactly what outcome they’re looking for.
For us, this process will begin during our initial conversation with a client and last until everyone involved has agreed to the campaign components.
Some things we ask our clients to consider are:
What is this campaign focused on? For example, a new product launch, brand awareness or event.