It is never easy to turn business away. But a smart company knows when a client is a good fit-- when you are speaking the same language, measuring the same metrics, and striving for common goals-- and when they’re not. Sometimes we have to have a heart-to-heart with brands who are getting into the influencer marketing game for all the wrong reasons. Tough conversations are necessary to reset a client’s expectations and make sure that everyone has realistic objectives. Here are some common questions that tell us you’re probably not ready for influencer marketing.
We’ve often written about the benefits of running influencer marketing programs to promote your brand on social channels. These influencers can create amazing content for your brand and reach the audiences that you’re trying to engage. But in order for this content to align with your brand and for the right audience to be engaged, you need to be selecting influencers that authentically fit your brand and the program. However, this is a feat that is easier said than done. But the brands that get this piece right, are the ones that are seeing the best ROI on their influencer marketing.
Planning an Instagram campaign can seem overwhelming. There's a lot that goes into a successful campaign, but when the planning is done well, Instagram campaigns can be extremely successful for your social media marketing. With all of your existing responsibilities as a social media marketer, how do you know that you've dotted every "i" and crossed every "t" in your campaign preparation? Fortunately for you, there's a guide to walk you through this process. When you subscribe to The SEEN Blog you can catch regular updates and best practices on what goes into successful Instagram marketing. In this post, we'll go over the necessary factors that will ensure you're running a successful Instagram campaign.
Instagram can be a valuable asset for your social media marketing. But if you’re not initially seeing success with the visual network, you don’t need to give up hope. There are some tactics that you can take to increase your Instagram marketing ROI. We outline some smart strategies you can take and you can subscribe to our blog to continue to learn more about effective ways to connect with your audience on Instagram.
Instagram has been busy updating the visual network that has grown to over 400 million Instagrammers. These updates include changes to both the aesthetics of the visuals shared as well as the functionality of the network. And as always, when Instagram updates their network, we outline the impact that these changes will have on your Instagram marketing.
Sweepstakes can help create awareness and excitement around your brand. They can run on their own or as an overlay to an integrated marketing program, are highly measurable and can be very effective when integrated with the right incentive. An effective sweepstakes will not only offer the chance to win great prizes, but help you reach the following objectives:
Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically find celebrity news on this blog but the post that was shared and the reactions to it has a resounding impact on your brand’s relationship with influencers and social media marketing.
Instagram contests are a valuable vehicle for authentic social promotion. And with Instagram analytics tools like SEEN Insights, these contests can also become a learning opportunity for future marketing initiatives. To do this effectively, we’ll cover the reports you need to use in order to make this learning possible; but first we want to cover why this is such a valuable opportunity for your business.