Campaign Snapshot: DICK'S Sporting Goods | #runfor

How DICK'S connected with runners through targeted Instagram influencers

DICK'S Sporting Goods launched the #RunFor social media promotion on Instagram & Twitter to create awareness and social conversation surrounding the 2014 Pittsburgh Marathon. The campaign was designed to have participants share visual content on Instagram and Twitter along with a personal sentiment of what they "run for". Whether they were running to stay in shape or running to remember loved ones, sharing their personal passion for the sport helped DSG align their brand and upcoming marathon with the running community.

In Influencer Marketing, Campaign Best Practices, Case Studies, Snapfluence

Campaign Snapshot: David's Bridal | #fallingfordb

 

Instagram contests can help you connect with your community

Client ObjectiveDavid’s Bridal created the Instagram contest to both introduce their new fall collection and engage brides to share what inspired their wedding planning. “Falling for Fall” engaged brides in varying stages of their wedding planning to share photos of their inspirations on Instagram with #fallingfordb for a chance to win one of four $1000 gift cards from David’s Bridal.

In Case Studies

Campaign Snapshot | The Ting Tings

How social influencers helped launch and trend a new single on non-traditional social media. 

Client Objectives: 

We worked with the creative forces behind popular musical duo The Ting Tings to promote social awareness of the band’s single "Wrong Club" that launched in early January 2015. In addition to lifting the social conversation around #WrongClub, the group aimed to increase song tags on Shazam, but specifically have the song trending on the app in the Southern California region.

In Influencer Marketing, Campaign Best Practices, Case Studies, Snapfluence

Campaign Snapshot: Tim Hortons Cafe & Bakeshop | #TimsTackySweater

How SEEN & Snapfluence helped launch a social campaign + new product with on-brand content.

Client Objectives:

For the holiday season, Tim Hortons Cafe & Bake Shop launched a snazzy, new holiday cup design made to look like a tacky holiday sweater. 

The brand came to SEEN to find influencers to capture creative "moments made tacky" to share on Instagram and Twitter in order to amp up the #TimsTackySweater social conversation and provide reusable, on-brand content.

In Case Studies

Campaign Snapshot: Destination El Paso | #ItsAllGoodEP

Destination El Paso grows their tourism marketing with Instagram

Client Objective: The Destination El Paso tourism marketing team recognized that user-generated content is the one of the most powerful forms of visual marketing and wanted to take advantage of this opportunity to highlight the Sun City’s “it’s all good” state of mind in an authentic way. To achieve this, Destination El Paso launched the #itsallgoodep campaign encouraging their community to share visual content on Instagram and Twitter showing how they enjoy El Paso. The goal of this contest was to increase registrations for their digital ambassador program while growing the movement around this hashtag.

In Planning Campaigns, Campaign Best Practices, Case Studies, Tourism Marketing

Campaign Snapshot: MorphCostumes | #morphfestive

Learn how our social influencers helped MorphCostumes achieve impressive, Instagram follower growth.

 

Client Objectives: MorphCostumes, formerly known as Morphsuits, wanted to raise awareness of their digital holiday sweaters, and grow their follower base on Instagram

This effort was focused around their holiday #morphfestive giveaway contest, where one lucky Instagram follower was selected to win free MorphCostumes apparel item and an iPhone 6.

In Influencer Marketing, Campaign Best Practices, Case Studies, Snapfluence

Campaign Snapshot: Pelotonia 2014

How we helped Pelotonia rock community engagement and event display. 

Our hometown pride hit a high point this year when our team had the privilege of working with Pelotonia, a Columbus-based, non-profit organization that organizes a weekend of cycling, entertainment and volunteerism to fund cancer research. Already impressed by the 3,600+ photos their community of dedicated riders and supporters shared on Instagram surrounding this year's event, we were thrilled to learn earlier this month that Pelotonia 2014 had raised $21,049,621. 

In Campaign Best Practices, Case Studies

Campaign Snapshot: Pocono Mountains | #TakeOnPocono

Leverage User-Generated Content from Instagram to grow your Tourism Marketing

In Planning Campaigns, Campaign Best Practices, Case Studies, Tourism Marketing