How to Use Instagram to Promote an Event

An interview with the Social Media Manager at Imagination, Tiffany Sood

Instagram is a valuable asset for your event marketing. The visual network can help with your pre-event promotion as well as connecting with attendees during the event. But this requires a well thought out and executed social media marketing strategy. Instagram’s value before the event is seen in its ability to capture and display the excitement from everyone coming. During the event, it creates the opportunity to engage those individuals — liking and commenting on their posts — while also giving you the ability to show an authentic perspective of what the event is like from the content they’re sharing.

In Planning Campaigns, Campaign Best Practices, Gallery Functions

Highlight your User-Generated Content with our New Galleries

More ways to showcase your community's visual content

When you think about displaying visuals - wall art for instance - we so carefully seek out that perfect piece, spending hours in the store and with a leveling tool trying to showcase the optimum look for our space.

In Platform Features, Planning Campaigns, Moment Marketing, Gallery Functions