How Much Should I Pay Influencers?

Managing influencer compensation for your next campaign

Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to figure out how much to pay them. Some marketers will look for a quick-hit solution to influencer discovery by leaning on influencer marketplaces where the influencers are fast to find and seemingly very affordable. However, this tactic can deliver a serious hit to the authenticity of your promotion.

In Influencer Marketing, Planning Campaigns

Instagram is Getting More Involved In Influencer Marketing

How the new tools will impact your Instagram influencer marketing

 

Instagram is once again making headlines in the influencer marketing industry with the announcement of new features to help brands and influencers execute and measure their paid partnerships on the platform. Instagram is considered the top network for influencer marketing so any update to the platform is significant, especially when it directly relates to how brands activate influencer campaigns.

In Influencer Marketing

How to Build Partnerships with Influencers

6 Lessons from influencer Carly Mask

When executed correctly, influencer marketing is an extremely valuable tactic. More and more brands are seeing great results from their investments to build authentic connections with their audience. This tactic is most effective when marketers make an effort to partner with influencers they can trust and who have established trust with their own audience.

In Influencer Marketing