I logged on to LinkedIn the other day and the first thing that popped up in my feed was an influencer I know commenting on this giant thread. You can read the full thread here (it might take a while because there are over 500 comments…) The gist of it was a woman looking for advice to help make sense of the results of a very poor influencer investment. Whether or not this was just a sensational post to drive conversation, it became clear as I read through the thread that there were a surprising number of people with really valuable insights (not just sales pitches for platforms or solutions). These people deserve a little shoutout because they really get it.
There are plenty of great resources to help simplify the FTC guidelines on influencer marketing disclosures. We’ve written a lot in an effort to simplify the requirements and we’ve speculated on the future of regulation. You may feel like you know everything there is to know about the guidelines and don’t need any new information... but when the FTC speaks, it serves you well to listen.
I don’t remember ever telling anyone when I was growing up that I wanted to be the Founder/CEO of an Influencer Marketing and Media company. I don’t think I wanted to be a fireman, but probably something like a fighter pilot.
We’ve written about the FTC guidelines for influencer marketing many, many times. The deal is this: if you think the rules don’t apply to you, you’re wrong. If you think there are no consequences, you’re also wrong. If you think having deceptive messaging will perform better… guess what? Wrong again.
But still, many brands and influencers are not heeding our warnings and are practicing risky influencer marketing techniques. Check out these 4 ways that brands and influencers are doing disclosure wrong so that you can avoid a visit from the FTC.
This article was originally published on Adweek.
With the advent of social media has come the democratization of media. Any individual can post a filtered image or looped video for free, which means that the cost of content creation has effectively been reduced to zero. The means of content consumption have also been placed in our pockets, so anyone has the ability to build a global audience.
Enter: the influencer.
Corey and Sean first met at improv class in The Second City's Conservatory Program in Chicago. The duo began making their videos together shortly after. Applying their natural comedy and fresh takes on the familiar fast food spots we all know and (occasionally) love, Corey and Sean have built an audience on YouTube of over 8,000 subscribers and have had their videos watched over 1.1m times. We interviewed them for another installment of Social Humans to get a better perspective of how they grew their audience and the lessons you can learn from them.
Influencer marketing works when you, the marketer, and the influencer are on the same page creating amazing content for the targeted community. But unfortunately, sometimes there are some roadblocks that interfere with that symbiosis.
In the Social Humans podcast, we interview a wide range of influencers. Ranging in audience size, style, and experience. Each of these episodes brings different and relevant insights to help improve your influencer marketing strategies. They’re giving expert tips to help you build relationships with influencers and tips on how they’re building audiences themselves. Along with actionable tips, they also provide higher level insights into the industry help you stay ahead of the tides of influencer marketing.
As influencer marketing continues to grow in popularity, marketers are searching for solutions to make it work for them. The goal is to make their influencer marketing plans effective at reaching new audiences while keeping them efficient enough for internal execution. Unfortunately, marketers trying to strike that balance sometimes end up taking shortcuts. One of the biggest hurdles that marketers look for quick help with is influencer identification, which often leads to “influencer marketplaces.” These are platforms where brands and influencers bid on campaigns to collaborate together.