We’ve had plenty of conversations with marketers who have made attempts at leveraging influencer marketing for their brand. There is an obvious appeal to partnering with tastemakers who have built trust with their audiences. Enabling them to share your brand’s story is a smart way to connect with these key audiences.
But putting this into practice is often easier said than done.
We constantly work to raise the tide of influencer marketing, elevating the conversation from “how to get influencers to sell your fit tea” to a more meaningful dialogue about partnering with content creators to interpret and share your brand’s story.
These brands are using some or all of the best practices we’ve outlined and you can learn something from their exceptional use of the platform.
Undoubtedly, this platform presents challenges for marketers... there are a few things missing that marketers have grown accustomed to… like discover functionality and visible metrics. But there’s one area where Snapchat has a leg up on other platforms.
Visual marketing is a powerful asset for your social media marketing because of its ability to showcase your brand and connect you with your community. The visuals that fans are sharing on social networks not only provide great authentic promotion for a brand but also create opportunities to interact with the most passionate members of a community. An effective visual marketing strategy on social media revolves around leveraging a good mix of different social channels. Each visual social channel comes with its own advantages and disadvantages. Choosing the right channel depends on which audience you’re trying to reach. Here we’re outlining each of the different networks to help you determine which one is the right approach for your brand.
The FTC’s influencer marketing policies are back in the news.
This article was originally published for SmartBrief and is re-syndicated for you here.
Americans’ trust in established institutions is at a historic low.
Currently, media and businesses are ranking as slightly more trustworthy than Congress. To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.
Trust is fleeting, and brands need to make it a priority to build trust with their audiences.
It should be no shock whatsoever when we tell you that millennials hate intrusive advertising. The rise of ad-blockers and streaming content subscriptions has helped them avoid most of the ads deployed like heat-seeking missiles zooming for a young, impressionable target with expendable income.