Visual marketing is a powerful asset for your social media marketing because of its ability to showcase your brand and connect you with your community. The visuals that fans are sharing on social networks not only provide great authentic promotion for a brand but also create opportunities to interact with the most passionate members of a community. An effective visual marketing strategy on social media revolves around leveraging a good mix of different social channels. Each visual social channel comes with its own advantages and disadvantages. Choosing the right channel depends on which audience you’re trying to reach. Here we’re outlining each of the different networks to help you determine which one is the right approach for your brand.
The FTC’s influencer marketing policies are back in the news.
This article was originally published for SmartBrief and is re-syndicated for you here.
Americans’ trust in established institutions is at a historic low.
Currently, media and businesses are ranking as slightly more trustworthy than Congress. To say consumers don’t have a lot of faith in brands or their messages right now is an understatement.
Trust is fleeting, and brands need to make it a priority to build trust with their audiences.
It should be no shock whatsoever when we tell you that millennials hate intrusive advertising. The rise of ad-blockers and streaming content subscriptions has helped them avoid most of the ads deployed like heat-seeking missiles zooming for a young, impressionable target with expendable income.
Sorry, but it’s true. ¯\_(ツ)_/¯
Allow us to explain.
Together with our sister-site, Snapfluence, we constantly work to elevate influencer marketing from both the brand and influencer perspectives. One important piece of that is helping you understand the influencers and helping the influencers understand the brands.
You probably saw an email from us recently. We wanted to review your influencer marketing spreadsheets. Well, the response was overwhelming. Seeing the different ways that marketers are tracking the many complexities of an influencer marketing campaign was eye-opening for our team. We feel you. We’ve been managing campaigns of all sizes for years. We know those spreadsheets well… Those big, horrible, multi-page, sprawling, brain-twisting, migraine-inducing spreadsheets.