It’s pretty safe to assume that when you think of nature photographers, you imagine intrepid explorers snapping photos in Yosemite, Australia, and the Antarctic. Something tells us that Toledo, Ohio doesn’t really pop to mind in that list.
Depending on which outlets you read, you probably have differing opinions on how the two temporary story apps are performing compared to each other. There’s no question that they are similar. Snapchat product managers have even called out Instagram product managers for ripping off the platform. But similarities aside, which one is better for your influencer marketing strategy?
Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to figure out how much to pay them. Some marketers will look for a quick-hit solution to influencer discovery by leaning on influencer marketplaces where the influencers are fast to find and seemingly very affordable. However, this tactic can deliver a serious hit to the authenticity of your promotion.
Instagram is once again making headlines in the influencer marketing industry with the announcement of new features to help brands and influencers execute and measure their paid partnerships on the platform. Instagram is considered the top network for influencer marketing so any update to the platform is significant, especially when it directly relates to how brands activate influencer campaigns.
When executed correctly, influencer marketing is an extremely valuable tactic. More and more brands are seeing great results from their investments to build authentic connections with their audience. This tactic is most effective when marketers make an effort to partner with influencers they can trust and who have established trust with their own audience.
Whether it’s controversy from an influencer, or different approaches to vetting, influencer vetting has been making headlines recently. As marketers continue to increase their investment into influencer marketing, more are understanding the right and wrong ways to engage their audiences and the importance of proper vetting.
We’ve had plenty of conversations with marketers who have made attempts at leveraging influencer marketing for their brand. There is an obvious appeal to partnering with tastemakers who have built trust with their audiences. Enabling them to share your brand’s story is a smart way to connect with these key audiences.
But putting this into practice is often easier said than done.
We constantly work to raise the tide of influencer marketing, elevating the conversation from “how to get influencers to sell your fit tea” to a more meaningful dialogue about partnering with content creators to interpret and share your brand’s story.