To most marketers, the value of adding Instagram to your social media marketing plans is an easy and obvious decision. But sometimes you need to be able to prove the value of Instagram marketing to your team members or your client. We love providing examples of how Instagram marketing can engage your fans and promote your brand. To help show the value to the rest of your stakeholders, the information below will explain what data you should be measuring to translate your Instagram marketing success. You can also check out our new ebook 'Using Instagram Data to Drive Marketing Insights' to learn more!
With hundreds and thousands of shares happening on Instagram every day it can be impossible to spot who is posting the most influential and engaging user-generated content.
Resorts provide plenty of moments to share amazing photos and videos. These posts are great for authentic user-generated content promoting the resort’s experience but by applying Instagram analysis tactics these posts also provide opportunities to learn some unexpected insights.
For brand marketers, the investment of time and money in content for Instagram is a challenge. Develop a strategy, produce authentic content, post it from a phone, measure the engagement, rinse and repeat. The list goes on and we’re not even including engagement strategies in this.
When running an Instagram campaign it’s important to measure the relevant stats of your initiative to relay its value to your team. We often hear campaign managers wanting to know how many photos their campaign generated when in fact there are more important and valuable metrics for you to accurately measure the performance of your campaign.
Today brand marketers are faced with the unenviable task of identifying which content will be successful across dozens of channels. The gut instinct is often right, but when data is available, we can validate that instinct and reach new levels of engagement. Below are several ways to use analytics to develop a framework for predicting the success of a brand’s content on Instagram.
From start to finish, Instagram analysis and tracking are integral to any campaign’s success. Without a thorough understanding of your brand and community while planning a campaign, you may miss out on creating the perfect sharing opportunities for your participants. If you don’t have proper tracking during your campaign as well as at its conclusion then there’s no way to translate the value of your efforts or the campaign’s ROI. Planning this analysis may seem daunting but that’s why we’ve created a campaign planning worksheet for you to determine the metrics that are valuable to your campaign’s success.
If you're struggling to move the conversation from..."We should be on Instagram"...to the more meaty conversation..."With an Instagram Audience Development plan we can....", we're here to help. There are some first concepts to be able to bring to the conversation that will help elevate your team to the level of thinking to move the brand needle.
Customer Challenge: Understand the millennial female consumer and the Reynolds brand associations. The Reynolds team was using traditional consumer research methods like focus groups and surveys, but was unable to generate any customer insights to help create more effective marketing and product development.