Craft Beer & Influencer Marketing: Surprisingly Similar

What do craft beer and influencer marketing have in common?

A whole lot, if you look closely.

In Influencer Marketing, Moment Marketing

Why Does Every Brand Want to Be (Part of) Coachella?

A lesson on relevance from the most popular festival

To be fair, there’s not much of 1999 culture that we talk about anymore: Lou Bega, Who Wants To Be A Millionaire, capri pants, Y2K… all easy to categorize as no longer relevant. But Coachella -- the biggest summer millennial hot zone for brands which wrapped up yesterday-- started all the way back in 1999 and has gained in popularity year over year. Brands were falling over themselves to hitch their reputation to this oasis festival in the California desert. But what has made Coachella a success story instead of falling off the face of the earth like Lilith Fair? Here are 4 things your brand can learn from Coachella.

In Influencer Marketing, Planning Campaigns, Moment Marketing, Snapfluence Community, Snapfluence

Maybe You're Not Ready for Influencer Marketing

Questions that tell us you're not ready for an influencer marketing campaign

It is never easy to turn business away. But a smart company knows when a client is a good fit-- when you are speaking the same language, measuring the same metrics, and striving for common goals-- and when they’re not. Sometimes we have to have a heart-to-heart with brands who are getting into the influencer marketing game for all the wrong reasons. Tough conversations are necessary to reset a client’s expectations and make sure that everyone has realistic objectives. Here are some common questions that tell us you’re probably not ready for influencer marketing.

In Campaign Best Practices, Moment Marketing

Campaign Snapshot: AT&T

How Instagram Influencers Helped Visualize AT&T’s Expansive Network

In the Summer of 2015, AT&T set out to promote the connectivity of their expansive network to millennial consumers. To do this, they launched the #RoadTripATT campaign which brought the mobile carrier front and center into the travels of their target consumers. The road trip provided an opportunity to help customers visualize the expansiveness of AT&T’s coverage map. AT&T partnered with SEEN to discover and activate Influencers who could create content from all around the US, showing off the far reaches of AT&T’s service network and associating the brand with meaningful and memorable adventures.

In Planning Campaigns, Moment Marketing, Case Studies

Making Marketing Great Again

Just kidding, but that saying is going to be abused in every way possible.

Recently, I was listening in on a call between our SEEN team members and a client when I had a moment of clarity.

In Influencer Marketing, Moment Marketing, Snapfluence

2016 Social Media Marketing Resolutions

How are you planning to grow your Instagram marketing in the new year?

 

In Influencer Marketing, Campaign Best Practices, Moment Marketing