A whole lot, if you look closely.
To be fair, there’s not much of 1999 culture that we talk about anymore: Lou Bega, Who Wants To Be A Millionaire, capri pants, Y2K… all easy to categorize as no longer relevant. But Coachella -- the biggest summer millennial hot zone for brands which wrapped up yesterday-- started all the way back in 1999 and has gained in popularity year over year. Brands were falling over themselves to hitch their reputation to this oasis festival in the California desert. But what has made Coachella a success story instead of falling off the face of the earth like Lilith Fair? Here are 4 things your brand can learn from Coachella.
It is never easy to turn business away. But a smart company knows when a client is a good fit-- when you are speaking the same language, measuring the same metrics, and striving for common goals-- and when they’re not. Sometimes we have to have a heart-to-heart with brands who are getting into the influencer marketing game for all the wrong reasons. Tough conversations are necessary to reset a client’s expectations and make sure that everyone has realistic objectives. Here are some common questions that tell us you’re probably not ready for influencer marketing.
In the Summer of 2015, AT&T set out to promote the connectivity of their expansive network to millennial consumers. To do this, they launched the #RoadTripATT campaign which brought the mobile carrier front and center into the travels of their target consumers. The road trip provided an opportunity to help customers visualize the expansiveness of AT&T’s coverage map. AT&T partnered with SEEN to discover and activate Influencers who could create content from all around the US, showing off the far reaches of AT&T’s service network and associating the brand with meaningful and memorable adventures.
Recently, I was listening in on a call between our SEEN team members and a client when I had a moment of clarity.
Nobody likes to be told anything. Today more than ever marketing and communicating with consumers is a full contact sport. As the Brand has taken on the persona of a human, the expectation of that relationship has shifted to a more cooperative dialogue versus a one-sided information source.
If we explore the idea of teaching a brand message versus telling a brand message, we open up a world of possibilities with our customers.
What does Teaching a brand message look like?
Instagram has been busy updating the visual network that has grown to over 400 million Instagrammers. These updates include changes to both the aesthetics of the visuals shared as well as the functionality of the network. And as always, when Instagram updates their network, we outline the impact that these changes will have on your Instagram marketing.