How to Eliminate Spreadsheets from Influencer Marketing Management

Get rid of spreadsheets and get with the times

Over the years, we’ve heard marketers complain about how difficult it can be to manage an influencer marketing campaign. We can empathize, there’s lots of moving pieces, multiple people and posts to keep track of, addresses for shipping product… not to mention the payments and W9s… Many people turn to good old spreadsheets to try and organize all the info.

In Influencer Marketing, Planning Campaigns, Snapfluence

The Influencer Compensation Equation

Navigating the Tricky World of Influencer Compensation

Influencer compensation and how it is determined has been a hot-button issue lately. If you’re new to the industry, the different compensation rates can seem random. You’ll find very little consistency across follower ranges or content verticals. Each influencer wants a different rate. This can be overwhelming for brands trying to initiate and manage influencer campaigns. First things first, influencer marketing is not a media buy. If you’re trying to justify influencer marketing spend the same way you measure TV, radio or billboard buys, you’re going to come up short handed. Make sure that you’re ready for influencer marketing.

In Influencer Marketing, Planning Campaigns, Snapfluence

Brands Who Are Doing Influencer Marketing Right

Learn from the best.

We always talk about the right and wrong ways to do influencer marketing. We’ve outlined the steps to take, the things that can go wrong, the best practices for getting excellent content from your participants. But we thought, wouldn’t it be helpful to show examples of brands who are doing a great job?

In Influencer Marketing, Planning Campaigns, Snapfluence

Take a Vacation from Worrying About Influencer Marketing

Use This Travel Analogy to Get Your Influencer Marketing Campaign Off the Ground.

We know influencer marketing can be overwhelming. We’ve written about some of the common concerns that plague marketers when they consider this tactic. Running an influencer campaign can seem daunting if you’ve never done it before, there are so many components to make a successful campaign. It’s helpful to think about it in terms of planning a vacation- your first trip is intimidating but after you get through the lines and listen to the flight attendant’s safety info once or twice, you’re an old pro. Here’s a little analogy to explain the steps of an influencer marketing campaign.

In Influencer Marketing, Planning Campaigns, Snapfluence

Brand Partnerships Through the Influencer Lens

Influencers Talk About the View #FromWhereIStand

We’ve written lots of material guiding marketers to find the ideal content creators-- like our post about what to look for in your dream influencer. But what about the content creators? How do they evaluate the brand opportunities that come their way? The best creators are inundated by brand pitches daily—sometimes as many as 40 pitches per day-- and we got curious about how they sort through the spam and decide which partnerships are worthwhile. So we asked them.

In Influencer Marketing, Planning Campaigns, Moment Marketing, Snapfluence

Why Does Every Brand Want to Be (Part of) Coachella?

A lesson on relevance from the most popular festival

To be fair, there’s not much of 1999 culture that we talk about anymore: Lou Bega, Who Wants To Be A Millionaire, capri pants, Y2K… all easy to categorize as no longer relevant. But Coachella -- the biggest summer millennial hot zone for brands which wrapped up yesterday-- started all the way back in 1999 and has gained in popularity year over year. Brands were falling over themselves to hitch their reputation to this oasis festival in the California desert. But what has made Coachella a success story instead of falling off the face of the earth like Lilith Fair? Here are 4 things your brand can learn from Coachella.

In Influencer Marketing, Planning Campaigns, Moment Marketing, Snapfluence Community, Snapfluence