How to Eliminate Spreadsheets from Influencer Marketing Management

Get rid of spreadsheets and get with the times

Over the years, we’ve heard marketers complain about how difficult it can be to manage an influencer marketing campaign. We can empathize, there’s lots of moving pieces, multiple people and posts to keep track of, addresses for shipping product… not to mention the payments and W9s… Many people turn to good old spreadsheets to try and organize all the info.

In Influencer Marketing, Planning Campaigns, Snapfluence

The Influencer Compensation Equation

Navigating the Tricky World of Influencer Compensation

Influencer compensation and how it is determined has been a hot-button issue lately. If you’re new to the industry, the different compensation rates can seem random. You’ll find very little consistency across follower ranges or content verticals. Each influencer wants a different rate. This can be overwhelming for brands trying to initiate and manage influencer campaigns. First things first, influencer marketing is not a media buy. If you’re trying to justify influencer marketing spend the same way you measure TV, radio or billboard buys, you’re going to come up short handed. Make sure that you’re ready for influencer marketing.

In Influencer Marketing, Planning Campaigns, Snapfluence