Depending on which outlets you read, you probably have differing opinions on how the two temporary story apps are performing compared to each other. There’s no question that they are similar. Snapchat product managers have even called out Instagram product managers for ripping off the platform. But similarities aside, which one is better for your influencer marketing strategy?
Millennials like me have seen, experienced, and even contributed to the exponential technological changes over the past few decades. From VHS tapes and dial-up internet, to Gameboys and burning CDs for my crushes, to my first iPhone in high school and the MySpace page I didn’t tell my parents about-- I grew up alongside some of the most dramatic changes to the way humans engage with technology. My peers and I were among the first to adopt new gaming systems, mobile phones, and social networks. Our brains developed with video game controllers and smart phones in our hands. And consequently, it only takes us a short time to adopt new technology, and it takes us an even shorter amount of time to ditch the platforms, apps, and gadgets that aren’t worth our time (you can thank our abysmally short attention spans for that).
It was Easter 1986 and my parents unveiled a Nintendo gaming system to my sister and me. We weren’t a family who did a lot of splurging, so this was a big event for us. Atari and other really basic game systems had been around, but bringing Nintendo in was supposed to be a real entertainment experience for the entire family. My mom never really got past trying to kick her leg and simultaneously press the buttons, so the Nintendo (or “the machine”, as my mom called it) was mostly mine.
These brands are using some or all of the best practices we’ve outlined and you can learn something from their exceptional use of the platform.
Undoubtedly, this platform presents challenges for marketers... there are a few things missing that marketers have grown accustomed to… like discover functionality and visible metrics. But there’s one area where Snapchat has a leg up on other platforms.
Visual marketing is a powerful asset for your social media marketing because of its ability to showcase your brand and connect you with your community. The visuals that fans are sharing on social networks not only provide great authentic promotion for a brand but also create opportunities to interact with the most passionate members of a community. An effective visual marketing strategy on social media revolves around leveraging a good mix of different social channels. Each visual social channel comes with its own advantages and disadvantages. Choosing the right channel depends on which audience you’re trying to reach. Here we’re outlining each of the different networks to help you determine which one is the right approach for your brand.
It should be no shock whatsoever when we tell you that millennials hate intrusive advertising. The rise of ad-blockers and streaming content subscriptions has helped them avoid most of the ads deployed like heat-seeking missiles zooming for a young, impressionable target with expendable income.