It’s pretty safe to assume that when you think of nature photographers, you imagine intrepid explorers snapping photos in Yosemite, Australia, and the Antarctic. Something tells us that Toledo, Ohio doesn’t really pop to mind in that list.
We constantly work to raise the tide of influencer marketing, elevating the conversation from “how to get influencers to sell your fit tea” to a more meaningful dialogue about partnering with content creators to interpret and share your brand’s story.
About 30 years ago, a small group of people huddled in an ATX newspaper office and talked about starting something they were passionate about. One “fundamental opinion shared by the group was that the local creative and music communities were as talented as anywhere else on the planet, but were severely limited by a lack of exposure outside of Austin.”
On our blog, we work to consistently educate our partners of the best practices for audience development and engagement. We provide these tips to help you execute on successful influencer marketing programs for your brand.
To be fair, there’s not much of 1999 culture that we talk about anymore: Lou Bega, Who Wants To Be A Millionaire, capri pants, Y2K… all easy to categorize as no longer relevant. But Coachella -- the biggest summer millennial hot zone for brands which wrapped up yesterday-- started all the way back in 1999 and has gained in popularity year over year. Brands were falling over themselves to hitch their reputation to this oasis festival in the California desert. But what has made Coachella a success story instead of falling off the face of the earth like Lilith Fair? Here are 4 things your brand can learn from Coachella.
Approximately 92% of consumers trust recommendations from other people over branded content, which makes it no surprise that about 65% of brands participate in influencer marketing. With 52% of those companies having a stand-alone sponsored social budget, influencer marketing is here to stay, and can dramatically increase the chance of success for new products.
We have the pleasure of monitoring (and living vicariously through) the lives of creators all over the world, so we're highlighting a few who dedicate their 'grams to providing the most rich/real/eye-poppingly-incredible depictions of their travels.
So pop a mini umbrella in your coffee cup, sit back and let these Snapfluencers show you what their #InstaParadise looks like.