Why Does Every Brand Want to Be (Part of) Coachella?

A lesson on relevance from the most popular festival

To be fair, there’s not much of 1999 culture that we talk about anymore: Lou Bega, Who Wants To Be A Millionaire, capri pants, Y2K… all easy to categorize as no longer relevant. But Coachella -- the biggest summer millennial hot zone for brands which wrapped up yesterday-- started all the way back in 1999 and has gained in popularity year over year. Brands were falling over themselves to hitch their reputation to this oasis festival in the California desert. But what has made Coachella a success story instead of falling off the face of the earth like Lilith Fair? Here are 4 things your brand can learn from Coachella.

In Influencer Marketing, Planning Campaigns, Moment Marketing, Snapfluence Community, Snapfluence

Launching a Non-traditional Product Through Social Influencers

How social influencers can help introduce a novel product into the tech, retail and food industries.

New products come in all shapes and sizes. The same is true for social influencers; posting styles, follower counts, interest categories and so much more varies between the forces who have power over today's purchasing patterns and traditional ad buys. When planning an influencer component to a product launch campaign, it's crucial for brands to consider if an influencer can actually speak to the target demographic of their new product. 

Approximately 92% of consumers trust recommendations from other people over branded content, which makes it no surprise that about 65% of brands participate in influencer marketing. With 52% of those companies having a stand-alone sponsored social budget, influencer marketing is here to stay, and can dramatically increase the chance of success for new products.

In Influencer Marketing, Snapfluence Community, Snapfluence

10 Influencers Who #InstaTravel Their Way Through the World

So long, travel agents. Snapfluencers are the new adventure gurus in town.

In the age of on-demand,
visual networks like Instagram, today’s traveler has the ultimate resource to inspire their next vacation: travel ‘grammers. These creators bring more than just a pristine pool + cocktail photo to their audience, but intimate insights into the best hangouts, photo-worthy spots, eats and adventures in a given location.

We have the pleasure of monitoring (and living vicariously through) the lives of creators all over the world, so we're highlighting a few who dedicate their 'grams to providing the most rich/real/eye-poppingly-incredible depictions of their travels.

So pop a mini umbrella in your coffee cup, sit back and let these Snapfluencers show you what their #InstaParadise looks like.

In Influencer Marketing, Snapfluence Community, Snapfluence