On our blog, we work to consistently educate our partners of the best practices for audience development and engagement. We provide these tips to help you execute on successful influencer marketing programs for your brand.
To be fair, there’s not much of 1999 culture that we talk about anymore: Lou Bega, Who Wants To Be A Millionaire, capri pants, Y2K… all easy to categorize as no longer relevant. But Coachella -- the biggest summer millennial hot zone for brands which wrapped up yesterday-- started all the way back in 1999 and has gained in popularity year over year. Brands were falling over themselves to hitch their reputation to this oasis festival in the California desert. But what has made Coachella a success story instead of falling off the face of the earth like Lilith Fair? Here are 4 things your brand can learn from Coachella.
Approximately 92% of consumers trust recommendations from other people over branded content, which makes it no surprise that about 65% of brands participate in influencer marketing. With 52% of those companies having a stand-alone sponsored social budget, influencer marketing is here to stay, and can dramatically increase the chance of success for new products.
We have the pleasure of monitoring (and living vicariously through) the lives of creators all over the world, so we're highlighting a few who dedicate their 'grams to providing the most rich/real/eye-poppingly-incredible depictions of their travels.
So pop a mini umbrella in your coffee cup, sit back and let these Snapfluencers show you what their #InstaParadise looks like.
Last weekend was the 11th Worldwide Instameet, where Instagrammers came together with their local Insta-communities to share in a weekend of photo moment making with the ones who appreciate their ‘grams the most.
From filming dogs on skateboards to coining viral phrases (cue "Ain’t nobody got time for that" gif), the top creators of online video content have achieved their social stardom through all sorts of unique concepts and methods.
Whether you're swapping soda with the latest water craze (we hear maple H2O is trendy right now), or trading in your car commutes for bike rides, the start of a new year is a great time to reinvigorate your usual habits with some shiny new ones. Unfortunately, keeping up with them after the first few weeks is a different story.
Whether you’re planning this year’s holiday card photo, or just which picture to ‘gram this evening, capturing memorable photos is at the top of everyone’s wish list this time of year.